These tried-and-tested strategies ensure you stretch your budget further while improving SEO, referral traffic, and audience reach.  

10 Collaboration Tips & Tricks for Success

1. Your campaign WILL attract talent

Our carefully enthusiastic community of bloggers often goes above and beyond what’s expected. No matter your budget, your campaigns will likely attract blogs with higher metrics than you anticipate. For example, if you set your campaign at a DA20+ requirement, there’s a very good chance you’ll collaborate with bloggers running DA30+ blogs. 

2. The power of micro-influencers

Micro-influencers may have a smaller follower count but boast engaged, loyal audiences. Partnering with several micro-influencers often outshines working with one big name, delivering high-impact results.

3. Evergreen content is gold

Ask bloggers to create timeless content that stays relevant for years. Evergreen posts consistently drive traffic, boost SEO, and ensure long-term value for your investment.  

4. Add a layer of interaction

Interactive elements like competitions, polls, quizzes, and infographics are highly effective. They increase engagement and keep readers glued to the page/post, building a stronger connection to your brand.  

5. Tap into email lists

Some bloggers have email newsletters packed with loyal subscribers. If their audience matches yours, having your brand featured in their newsletter can significantly broaden your reach.

6. Authentic stories build trust

Authenticity sells. Encourage bloggers to weave your product or service naturally into personal stories. When readers connect emotionally, they’re more likely to take that next step toward a purchase.  

7. Track and learn

Use tracking links, like UTM parameters, in the URLs you provide. This helps you measure performance, showing which collaborations drive the most traffic and conversions. Insights like these allow you to refine your approach for future campaigns.  

8. Repurpose. Repurpose. Repurpose

A single collaboration can generate content to last you weeks. Blog posts can become TikTok videos, short Reels, or even quotes for email marketing. Squeeze every drop out of great content.

9. Quality visuals = Big results

High-quality visuals matter. Collaborate with bloggers who shine in the photo or video department to make your product look irresistible. Great visuals grab attention, tell stories, and enhance the way your offering is perceived.  

10. Brainstorm together

Two heads are better than one! Working with bloggers on creative ideas not only gets them invested in the partnership but also leads to content that resonates better. After all, they know their audience best!  

It’s time to find your tribe!

The Get Blogged platform makes it easy for you to uncover partnerships that fit your needs. There are endless ways to collaborate creatively.  

If you have any questions or want to brainstorm ideas, we’re always here to help. Plus, the bloggers in our community are ready and excited to bring your campaigns to life.  

The post Blogger Collaboration Tips: 10 Game-Changing Ways to Maximise Your Budget & Results appeared first on Get Blogged .

Bloggers and influencers can help you launch new products and services, spread the word about your brand, help increase your sales and reach engaged audiences in your niche that you otherwise might not have connected with.

But, even though we know we can work with content creators, we realise that it’s hard to plan campaigns time after time, continually resonating with bloggers and their niche audiences. That’s where our expertise comes in handy – in fact, it’s what we love to do the most!

Here are 65 Popular Blogger Campaign Topics For January & February

Here we have brainstormed 65 popular new year topics that you could base your blogger campaigns around to spark some December/January campaign planning creativity.

As you drill down the list, see which topics trigger some inspiration and resonate with your plans and goals for 2024. We recommend picking a few key topics that match your brand well and then fleshing them out into more solid campaign ideas. Of course, if you get stuck, we’re always on hand to offer thoughts and advice!

1. New Year’s resolutions
2. Physical wellness 
3. Mental wellness
4. Meditation & mindfulness
5. Fitness
6. Supplements
7. Healthy eating
8. Detoxing
9. Tee-totalism
10. Veganism and vegetarianism
11. Body positivity
12. Beauty regime & skincare
13. Enhanced appearance (think teeth-whitening for example)
14. Diaries
15. Journals
16. Scrapbooking
17. Crafting
18. Calendars
19. Inspirational quotes
20. Goal setting
21. Values
22. Bucket list
23. Saving money
24. Finances
25. Spending less
26. January sales
27. Impulse buys
28. New wardrobe/style
29. New haircut/colour
30. Trends reflections
31. Trends to look forward to
32. New job
33. Work goals
34. Business goals
35. Start a business/side hustle
36. Side-hustle goals
37. Skill-up
38. Reading list
39. Earn more money
40. Decluttering
41. Decor refresh
42. Home improvement
43. Garden planning
44. Interior goals
45. Planting
46. Eco-friendly lifestyle
47. Sustainable hacks
48. Kindness
49. Charity
50. Fundraising
51. Dating
52. Valentine’s day
53. Galentine’s day
54. Divorce
55. Family planning
56. New baby
57. Engagement
58. Marriage
59. Wedding planning
60. Milestone birthday
61. Back to school/college/uni
62. Travel
63. Holidays
64. Reflections of the past year
65. Chinese New Year

5 ways to work with bloggers and influencers in January and February (and beyond)

January Sales Promotion

Commission bloggers to promote your January sales. They can create content that highlights the benefits of your products or services, share personal experiences using them, and provide their audience with unique insights. This could be in the form of a blog post reviewing your products, an Instagram post featuring your products, or a YouTube video demonstrating how to use them.

Special Coupon Codes

Distribute exclusive “January Savings” coupon codes to bloggers to share with their audiences. This creates an incentive for their followers to try out your products or services. The bloggers can incorporate these codes into their content in creative ways, such as through a New Year resolution-themed post or a “January Favourites” roundup.

Affiliate Army

Kick off the New Year by building a team of affiliate bloggers. They can help advertise your brand, drive engagement, and increase sales throughout the month. Provide them with resources like promotional materials and product information to make it easier for them to promote your brand.

Brand Ambassadors

Form a group of loyal brand ambassadors to promote your new offerings in the New Year. These could be bloggers who already love your brand and have a significant influence in their community. You can provide them with exclusive access to new products or special events, which they can share with their followers.

New Year Competition

Run a “New Year, New Beginnings” competition to create buzz around your products and services. Commission bloggers to promote the competition and gain entries. The competition could involve participants sharing their New Year resolutions or how they plan to use your products to improve their lives in the New Year.

Fresh Blogger Campaign Topics For January & February

So there you have it, some fresh campaign topics to spark some ideas for content creator marketing campaigns in January and February. As we mentioned before, if you get a creativity block and need a fresh perspective, get in touch and we’ll be glad to help.

Post a blogger or influencer campaign for free today.

The post 65 Blogger Campaign Topics For January & February 2025 appeared first on Get Blogged .

Awareness Days & Events in December

While December may revolve around Christmas for many, there’s a wealth of other events and observances that brands can leverage for impactful campaigns. From month-long causes to quirky, one-day celebrations, here’s a comprehensive list of December events.

Monthly Observances

• Advent (December 1-24) – Share the joy of the countdown to Christmas through advent-themed campaigns. Work with bloggers to create gift guides or advent calendars featuring your products.
• Decembeard – Highlight your brand’s commitment to raising awareness for bowel cancer by partnering with bloggers on donation drives or ‘beard challenges.’
• Safe Toys and Gifts Month – Perfect for children’s brands; create content around choosing safe, age-appropriate toys this festive season.
• Universal Human Rights Month – Collaborate with ethical influencers who align with your brand’s values to promote inclusivity and human rights.

Weekly Observations

• National Hand Washing Awareness Week (December 1-7) – Ideal for health-related brands to focus on hygiene through educational posts and product promotions.

Daily Observances

• December 1: World AIDS Day – Share campaigns that raise awareness or support for HIV/AIDS prevention and treatment initiatives.
• December 2: International Day for the Abolition of Slavery – Partner with bloggers on content addressing modern forms of slavery or campaigns that promote ethical shopping.
• December 3: International Day of Persons with Disabilities – Collaborate with disability activists or bloggers to focus on inclusivity and accessibility in your brand.
• December 5: International Volunteers Day – Celebrate community and volunteering by spotlighting your charity collaborations or employee volunteering stories through bloggers.
• December 7: International Civil Aviation Day – Great for travel brands! Create campaigns around dream destinations or travel-related tips.
• December 10: Human Rights Day – Work with lifestyle and ethical influencers to celebrate equality and promote your brand’s ethical initiatives.
• December 12: Christmas Jumper Day (UK) – Perfect for light-hearted, festive content. Team up with bloggers to showcase fun jumper styling or charitable initiatives tied to the day.
• December 17: Wright Brothers Day – Ideal for aviation or innovation-focused campaigns; partner with tech or travel bloggers.
• December 21: Winter Solstice – Work with wellness bloggers on themes of reflection, self-care, or seasonal transitions.
• December 25: Christmas Day – The holiday centrepiece – focus on joyous, celebratory campaigns with influencers who resonate with your brand voice.
• December 26: Boxing Day (UK) – Team up with bloggers to push post-Christmas sales or highlight eco-friendly ways to handle surplus packaging and gifts.
• December 31: New Year’s Eve – Collaborate with bloggers to capture the sparkle of celebrations, from outfit inspiration to party-hosting tips.

By including these diverse and meaningful events in your campaigns, you can appeal to varied audiences while keeping your brand relevant and engaging all month long.

How to Find the Perfect Bloggers for Your Campaign

Finding the right bloggers to partner with doesn’t have to be a daunting task. With Get Blogged, you can streamline the process and unlock the potential of creative, impactful blogger collaborations. Here’s a step-by-step guide to get started:

Step 1: Sign Up for Free

Getting started with Get Blogged is super simple. Create your account on the platform – it’s completely free to sign up and start exploring the tools available.

Step 2: Create Your Campaign for Free

Once you’re registered, outline the details of your campaign. Share your goals, target audience, and any specific requirements. Whether you’re looking for bloggers in a specific niche (such as beauty) or with a certain level of experience, Get Blogged helps tailor your campaign perfectly.

Step 3: Receive Pitches from Bloggers

After posting your campaign, you’ll start receiving pitches from bloggers who align with your brief. Each pitch will include the blogger’s proposed approach, audience insights, and budget expectations, allowing you to make informed decisions.

Step 4: Hire Bloggers Safely Through Get Blogged

Get Blogged ensures a secure and seamless hiring process. You can browse and select the bloggers who are the best fit for your campaign, all within the platform. Payments and communications are managed safely, giving you peace of mind throughout the campaign.

Step 5: Collaborate and Launch

Once you’ve hired your bloggers, you’ll collaborate to bring your campaign to life. From content creation to posting schedules, the Get Blogged platform makes it easy to track progress and measure success.

By following these steps, you’ll connect with the ideal bloggers who can amplify your brand’s message while staying within your budget.

3 Blogger Campaign Ideas for December

1. Gift Guide Galore

December is the peak season for gift guides, and collaborating with bloggers is a surefire way to get your products in front of the right audience. Bloggers can create themed guides, such as “Top 15 Budget-Friendly Stocking Stuffers,” “Luxury Gifts for Mums,” or “Eco-Friendly Gift Ideas,” showcasing your products as must-haves for the season.

Pro Tip: Partner with niche bloggers who resonate with your brand, like sustainability influencers for eco-conscious products or family bloggers for kid-focused gifts.

2. 12 Days of Giveaways

Nothing captures the holiday spirit like giving back to your audience. Team up with bloggers to run a “12 Days of Giveaways” campaign, featuring a new product from your brand each day. This not only drives engagement but also creates buzz around your offerings.

Encourage bloggers to share personal reviews of your products to heighten audience trust. Add an interactive element like a social media challenge or Q&A to increase participation.

3. DIY Holiday Hacks

December campaigns don’t have to be all about buying. Encourage bloggers to highlight creative ways to use your products in the holiday season. Think tutorials on “DIY Christmas Ornaments with Craft Supplies from [Your Brand]” or “How to Create the Perfect Holiday Table Setting.”

Bloggers can take your products and showcase their versatility, fostering a sense of value while inspiring their readers. These types of campaigns can be especially effective for brands in home decor, crafts, or food.

December Shopping Traffic Trends

December traffic aligns closely with the holiday shopping frenzy. Make sure your campaigns are strategically timed to maximise visibility.

• Christmas Gift Buying Peaks
  Online shopping activity surges in early December as consumers hunt for the perfect gifts. Ensure your product collaborations are featured in gift guides and promotional content during this window.
• Last-Minute Shoppers
  Traffic spikes again closer to Christmas, with people scrambling for thoughtful last-minute presents. Bloggers can create content around “Quick Delivery Gift Ideas” or “Gifts You Can Print or E-Mail.”
• Post-Christmas Relaxation
  After the big day, consumer focus shifts toward New Year preparations, self-care, and winter indulgences. Launch campaigns that offer solutions for New Year’s goals or cosy products to combat the January blues.

Kickstart Your December Blogger Campaigns

With the holiday rush in full swing, December is packed with potential for impactful blogger collaborations. From festive gift guides to engaging giveaways to unique awareness day promotions, this is your chance to make your brand stand out while connecting with audiences in a meaningful way.

Need help finding bloggers to amplify your campaigns? Platforms like Get Blogged can connect you with a vibrant community of creators ready to shine a spotlight on your products. The festive season waits for no one – get started on your December campaigns today!

The post December Blogger Marketing Campaign Ideas For Brands appeared first on Get Blogged .

The benefits of running a competition with bloggers

By running a contest or giveaway, brands can increase awareness of their products or services while also generating buzz and excitement around their company. Additionally, competitions can help brands to build relationships with influencers and thought leaders in their industry.

Ultimately, running a competition is an effective way to reach new audiences, generate leads, and boost sales.

Why partner with bloggers to help grow your business?

In today’s social media-driven world, competition is fierce for attention among brands. Traditional advertising tactics are no longer as effective as they once were, and companies are constantly searching for new ways to reach their target audiences. One innovative approach that has been gaining popularity is partnering with bloggers and influencers.

In recent years, an increasing number of brands have turned to blogger competitions as a way to generate buzz and build interest around their products. When done correctly, these campaigns can be extremely successful, reaching a wide audience and driving significant traffic to a company’s website or social media accounts.

And because influencer marketing is still relatively new, it can be more cost-effective than other forms of marketing, making it an excellent return on investment. As online competition continues to increase, companies that are able to effectively reach their target audiences will be the ones that thrive.

Types of competitions that brands can run with bloggers

There are a few different types of competitions that brands can run with bloggers. The three main types are giveaways, contests and prize draws. All of these options can be effective in building engagement and partnering with bloggers so let’s explore…

Blogger giveaways: A win-win marketing tool

Blogger giveaways are a savvy marketing tool that expands your audience and boosts engagement. Unlike brand-hosted contests, these are run by bloggers or influencers, making them a trusted bridge to new followers. Entrants typically engage by following the brand or influencer on social media, subscribing to newsletters, or leaving comments.

The beauty of blogger giveaways lies in their dual benefits: they incentivise action, boost ROI, and amplify reach as participants often share the giveaway with their networks. For brands, it’s a chance to tap into the influencer’s audience; for bloggers, it’s a way to enhance engagement with fun, interactive content. It’s a simple yet effective strategy to grow and connect.

Giveaway ideas for brand-blogger collaborations

• Product bundle bonanza: Collaborate with a blogger to offer a bundle of your top-selling products. Entrants must follow both the brand and blogger on social media and tag friends in the comments to enter.
• Exclusive experience giveaway: Offer a unique experience related to your brand, such as a behind-the-scenes tour or a virtual workshop. Participants can enter by sharing a social media post about why they love your brand, tagging both the brand and the blogger.
• Personalised prize package: Create a giveaway where the winner receives a customised product package tailored to their preferences. Entry could involve completing a quick survey or quiz about their favourite products.
• Referral-based entry: Encourage entrants to share the giveaway with friends to earn additional entries, thereby increasing exposure. Partner with a blogger to maximise reach and engagement.
• Creative content challenge: Ask entrants to submit creative content, such as photos or videos using your products, for a chance to win a larger prize. The blogger can help judge entries and promote the contest.

Blogger contests

Blogger contests are dynamic challenges crafted by influencers, with brands providing enticing prizes for winners. These contests are excellent for boosting audience engagement and spotlighting your brand. Before launching, it’s crucial to align your contest objectives and prizes with your business goals.

Offering prizes that resonate with your products or services can attract fresh customers, enhance brand visibility, and increase ROI. Contests also encourage repeat visits, fostering customer loyalty. They’re perfect for generating leads and creating excitement around new products. With thoughtful planning, blogger contests can effectively connect you with your target audience and elevate your marketing strategy.

Blogger contest ideas

• For fashion brands: Encourage fashion bloggers to design their dream outfits using a specific colour palette or theme. Entries could be mood boards, sketches or styled photos. The winner receives a shopping spree with the brand’s latest collection.
• For food brands: Invite food bloggers to share their best homemade dish using a featured ingredient. Entries include recipes and photos. The prize could be a gourmet cooking class or a luxury kitchen gadget.
• For home brands: Ask homes and interior bloggers to showcase a room makeover using sustainable products. Entries can be before-and-after photos or videos. The prize could be a home decor package or a consultation with an interior designer.
• For travel brands: Encourage travel bloggers to capture their best travel moments or outdoor adventures. Entries should be stunning visual content. The winner receives travel gear or a gift card for a future adventure.
• For beauty brands: Call for beauty bloggers to share a unique skincare or makeup routine. Entries include video tutorials or photo guides. The prize could be a year’s supply of the brand’s products or a personal beauty consultation.

Case Study: Edinburgh Natural Skincare Co

Edinburgh Natural Skincare Co. effectively harnessed the power of bloggers and influencers via Get Blogged to spread the word about their skincare giveaway. By commissioning these online personalities to share the giveaway, they aimed to boost entries and brand awareness in an engaging way. Entrants were required to provide their email addresses, which not only drove participation but also expanded the company’s mailing list, which was the desired ROI for the campaign.

How to structure a blogger competition for the best results

Any good competition should be structured in a way that benefits both the participants and the host. A blogger competition is no different. In order to maximise your chances of success, there are a few key elements that you should keep in mind when planning your competition.

1. Set clear and achievable objectives

Setting clear and achievable objectives will help to ensure that your competition stays on track and that everyone involved knows what they are working towards.

2. Consider the rules carefully

The more clearly defined the rules are, the less likely it is that there will be any disputes later on.

3. The competition should be easy to enter

No one wants to waste their time filling out forms or jumping through hoops just for a chance to win.

4. Offer a great prize

The prize must be something that would appeal to the target audience. It doesn’t have to be of high value, so it could be a gift card, a product sample, or even a freebie that has the brand’s logo on it – if the brand is that popular!

5. Remember to promote your competition effectively

The more people are aware of it, the more likely you are to get high-quality entries. It’s always a good idea to partner with more than one blogger to help promote the contest. This will give it more reach and increase the chances of people taking notice.

By keeping these things in mind, brands can commission successful blogger competitions that will help them achieve their marketing goals.

Guidelines for choosing the right bloggers to participate in your competition

If you’re thinking of commissioning a blogger competition, there are a few things to keep in mind when choosing participants.

1. Make sure there is content relevancy

First, consider the topic of your competition and the type of content you’re looking for. Make sure the bloggers you select writes about topics that are relevant to your brand and that their style meshes well with your overall brand values.

2. Be sure of the blogger’s reach

It’s also important to consider their reach when selecting bloggers. Look for bloggers with an engaged following who are active on social media and who have a history of producing high-quality content.

3. Consider their tone of voice

Finally, be sure to read through each blogger’s previous work to get a sense of their writing style and to make sure they’re a good fit for your brand’s tone and voice.

By following these simple guidelines, you can ensure that you choose the right bloggers for your next competition.

Stuck for competition inspo? Check these big-brand examples out…

Some of the most successful blogger competitions have been run by Coca-Cola, L’Oreal, and Beats by Dre. In each case, the companies leveraged the reach and influence of popular bloggers to reach a large number of consumers. Let’s see what made their competition campaigns a success…

The Coca-Cola food blogger contest which generated a positive ROI

Coca-Cola, for example, ran a competition in which food bloggers were tasked with creating original recipes using Coke as an ingredient. The results were impressive: not only did the competition generate a great deal of buzz and excitement, but it also had a positive impact on sales.

L’Oreal challenged bloggers to transform their hair with their new line of hair care products – a success on multiple fronts

L’Oreal enlisted bloggers to test out its new line of hair products and share their results with their followers. L’Oreal’s decision to enlist bloggers to test out its new line of hair products was a smart move that paid off in both reach and ROI.

The results speak for themselves: L’Oreal’s challenge generated a ton of excitement and curiosity, driving people to seek out the brand’s products and try them for themselves. In terms of reach, the challenge also helped L’Oreal to connect with a wider audience than it would have otherwise. And finally, in terms of ROI, the challenge helped L’Oreal to establish itself as a brand that is willing to take risks and innovate. All in all, L’Oreal’s challenge was a success on multiple fronts.

The game-changing Beats by Dre video contest

When Beats by Dre launched its contest asking bloggers to create videos showing how they used the company’s headphones in their everyday lives, they had no idea what kind of response they would get. The results far exceeded their expectations, with over 1,000 videos submitted from all over the world.

The prize was also a big factor in the success of the contest, as it motivated bloggers to produce high-quality videos. Not only did the contest generate a great deal of excitement and goodwill among Beats’ customers, it also had a significant impact on the company’s bottom line.

The contest helped to increase brand awareness and reach, resulting in a significant return on investment. In short, it was a resounding success.

These campaigns were all highly successful in driving interest and traffic to their respective brands.

Ready to launch your competition?

As you can see, running competitions with bloggers can be a great way to not only increase brand awareness but also drive sales. If you’re looking for the perfect bloggers to help promote or run your next competition, look no further than Get Blogged. Our team of campaign experts will help you find the right bloggers for your specific needs and make sure your competition is a success. Ready to get started? Join free or log in and submit a competition campaign for free now – we’ll do the outreach for you!

The post How to reach new audiences with blogger competitions appeared first on Get Blogged .

Why Black Friday is a marketing necessity

For many retailers, Black Friday is the most important day of the year. It’s the day when stores offer massive discounts and shoppers line up early in the morning to take advantage of them. In recent years, Black Friday has become so popular that it has spilt over into Thanksgiving Day itself, with many stores opening their doors on Thursday evening to get a jump on the competition.

So, why is Black Friday such a big deal? And what does it mean for your marketing calendar? Let’s take a closer look.

The origins of Black Friday

Contrary to popular belief, Black Friday is not actually a holiday. It got its name in the 1960s, when police in Philadelphia used the term to describe the chaotic scene that unfolded on the day after Thanksgiving. As stores began offering ever-larger discounts on that day, shoppers began flooding into downtown Philadelphia, causing traffic jams and overcrowding. The police were not happy about it.

Over time, though, the negative connotation of the term dissipated and it became widely used by retailers to refer to the busiest shopping day of the year. These days, Black Friday is seen as an unofficial start to the holiday shopping season and a crucial day for retailers’ bottom lines. In fact, according to the National Retail Federation, Black Friday is typically the busiest shopping day of the year in the United States—surpassing even Cyber Monday.

What Black Friday means for marketers

For marketers, Black Friday is an opportunity to reach shoppers at a time when they are already in a spending mood. It’s also a chance to clear out slow-moving inventory before the end of the year. And because so many people shop on Black Friday, it’s an ideal time to launch new products or promote special deals and discounts.

Of course, planning a successful Black Friday marketing campaign takes some careful thought and strategic planning. But if you can get it right, the rewards can be significant.

Black Friday falls on November 29th this year.

So, if you haven’t already started thinking about how you’re going to take advantage of Black Friday this year, now is the time to do it. Trust us – your bottom line will thank you for it!

The power of link-building

You’ve heard of link building, but what exactly is it? And why should you care? Link building is the process of acquiring links from other websites to your own. Search engines view each link (as long as it’s from an authoritative site) as a vote of confidence for your website, so generally speaking, the more links you have, the higher your site will rank in search engine results pages (SERPs).

Link building is an important part of any SEO strategy because it helps improve your website’s visibility and organic traffic. In other words, it’s a powerful tool that can help you reach your target audience and achieve your business goals.

But link building isn’t easy. It takes time, effort, and patience. And it’s not something you can do overnight. But if you’re willing to put in the work, link-building can be a powerful tool that will help you reach your target audience and achieve your business goals. (Shameless plug, we know a great platform to help you acquire some great links and mentions.)

Why link building is important

As I mentioned above, search engines use links as a way to measure the trustworthiness and authority of a website. The logic goes like this: if Website A is linking to Website B, then Website B must be trustworthy and authoritative.

Therefore, the more links you have from high-quality websites, the better your website will rank in SERPs. Link building is also important for driving referral traffic to your website. Referral traffic is the traffic that comes to your website from sources other than search engines (e.g., social media, blogs, etc.).

And since referral traffic has a lower bounce rate and higher conversion rate than other types of traffic, it’s essential for any business that wants to increase its online sales or leads.

How to build links

There are many ways to build links, but not all methods are created equal. Some methods, such as buying links from link farms or spammy blogging networks, might get your site penalised by Google. Others, such as guest blogging or creating infographics, are time-consuming but effective. The best link-building strategy is one that uses a mix of different methods to create high-quality links from a variety of sources.

Some common link-building methods include:

• Creating infographics
• Guest blogging
• Creating helpful resources (e.g., ebooks, guides, templates)
• Asking for testimonials and reviews
• Participating in forums and discussion boards
• Sponsoring events or conferences

Link building is an important part of any SEO strategy because it helps improve your website’s visibility and organic traffic. But it’s not something you can do overnight; it takes time, effort, and patience. If you’re willing to put in the work, though, link-building can be a powerful tool that will help you reach your target audience and achieve your business goals.

3 benefits of running link-building campaigns during Black Friday sales

Now that we’ve learned a little about the basics of link building, and how it can be a time-consuming and difficult process, Black Friday provides the perfect opportunity to get some high-quality links. Here’s why:

1. Increased web traffic

Black Friday is one of the busiest shopping days of the year. That means that there will be a lot more people online looking for deals and discounts. And if your website is optimised for Black Friday, you could see a significant increase in web traffic.

2. Improved search engine rankings

More web traffic usually means improved search engine rankings. And since people are generally looking for deals and discounts on Black Friday, if your website is ranking higher in search results, you’re more likely to get clicks and conversions.

3. Increased brand awareness

With more people online searching for deals, there’s also an increased chance that they’ll come across your website and learn about your brand. If you have a well-executed Black Friday campaign, you could see a significant increase in brand awareness and reach.

Black Friday link-building campaigns can be a great way to get an edge on the competition. By capitalising on the increased web traffic and improved search engine rankings, you can reach more people with your message and improve your bottom line. So what are you waiting for? Let’s start planning your Black Friday campaign. Read on…

6 Black Friday link-building ideas you can’t afford to miss

The holiday shopping season is upon us, and that means it’s time to start thinking about your Black Friday link-building campaigns. If you want to make the most of this crucial time of year, you need to have a plan in place to get high-quality links from authoritative websites.

Here are 6 great link-building ideas that are sure to help your business succeed this Black Friday:

1. Create an exclusive Black Friday discount or offer

One of the best ways to get links from high-authority websites is to offer an exclusive discount or deal that can be promoted on those sites. This is a win-win situation; the website gets to promote a great offer to its audience, and you get a link back to your website. To make this work, reach out to websites in your industry and pitch them your exclusive offer. Be sure to stress how it will benefit their audience and why it’s worth promoting on their site. Not sure how to reach out to website owners in your niche? We’ve got you.

2. Build relationships with bloggers in your niche

One of the best ways to reach consumers on Black Friday is through blogger marketing. Identify a few popular bloggers in your niche and reach out to them about partnering on a Black Friday promotion. Offer them a percentage of sales or a flat fee in exchange for promoting your products or services on their blog and social media channels. Be sure to set clear expectations about what you expect from them in terms of deliverables.

3. Run competitions and giveaways via social media

In addition to blogger marketing, consider running a contest or giveaway on social media. This is a great way to generate buzz and excitement around your brand. To sweeten the pot, offer a grand prize that’s irresistible (think: free products, gift cards, or a trip). Be sure to promote your contest across all of your channels and use relevant hashtags so that people can easily find and enter your contest. We like Rafflecopter for this.

4. Sponsor a charitable Black Friday event

Another great way to get links during the holiday season is to sponsor a charitable event. This could be anything from a food drive to a toy drive to a coat drive or even a local litter pick. Whatever type of event you choose, make sure it’s something that aligns with your brand and that you’re passionate about. Then, reach out to local news outlets and pitch them the story of your event. Most publications are always looking for feel-good stories during the holidays, so there’s a good chance they’ll be interested in featuring your event on their website. And of course, don’t forget to include a link back to your website!

5. Email list

Finally, don’t forget about email marketing! Send out a couple of email blasts leading up to Black Friday with deals and discounts that your subscribers can take advantage of. Make sure to segment your list so that you’re only sending relevant information to people who actually want it. No one likes getting bombarded with emails, so be mindful of how often you’re sending messages. A few times leading up to the big day should suffice.

6. Host a Black Friday sale on your own website

Last but not least, don’t forget about promoting your own Black Friday sale on your website! This is a great way to increase traffic (and sales) during the holiday season. To really make an impact, create a dedicated landing page for your sale and promote it across all of your channels – social media, email marketing, etc. – leading up to the big day. And don’t forget to reach out to any influencers or bloggers who might be interested in promoting your sale as well!

As you can see, there are plenty of ways to score high-quality links this Black Friday. By getting creative and thinking outside the box, you can make sure your link-building campaigns are successful – and generate some sales for your business in the process!

Are you ready?

Black Friday is a great opportunity to boost sales and grow your business. By implementing some well-planned marketing tactics, you can ensure that your Black Friday campaign is successful. Influencer marketing, social media contests, and email blasts are all great ways to reach consumers and promote your deals. So start planning today and get ready for a successful Black Friday! Need help building your campaigns and get started? We’re here to help you, just reach out.

The post Black Friday link-building ideas you can’t afford to miss appeared first on Get Blogged .

In this guide, you can expect a list of awareness days and events in October, invaluable information on key traffic trends to take advantage of, and creative campaign ideas to steal for yourself, so grab a beverage of your choice and prepare to be inspired…

69 awareness days and events in October 2024

There are huge benefits to collaborating with bloggers, including traffic and sales boosts and increased visibility in key markets – sounds ideal, right? But we know that when you’re under pressure to put together an engaging blogger marketing plan it can be hard to come up with ideas for each month.

Well, you’re in luck because we’re always happy to help with campaign ideas!

We have invested our time (so you don’t have to) today to bring you 69 awareness days and key dates in October to spark some blogger marketing campaign inspiration. Read on to learn how you can turn key dates in your calendar into sales and engagement opportunities all year long.

3 ways to collaborate with bloggers and influencers on awareness days in October

It’s all very well me giving you a list of dates and expecting you to have some kind of eureka marketing moment, but I’m not finished yet! Here are three examples of how to use an awareness day or seasonal celebration to create a marketing campaign…

Boost your visibility with food bloggers on World Vegetarian Week

Imagine you’re running a vegetarian restaurant or a plant-based meal delivery service. Utilising the hook of National Vegetarian Week on 1st – 7th October 2024 is an excellent strategy to reach your target audience when it’s most relevant.

You could collaborate with a selection of food bloggers to create captivating and comprehensive content around the “must-try dishes,” the “health benefits of vegetarianism,” and the “joy of plant-based eating.” Encourage bloggers to share the content on their social media platforms and stimulate engagement with their followers by offering free meal vouchers to the first 5 people to sign up for your newsletter.

Reach your perfect customers on Grandparent’s Day

If you’re a retailer of products for humans of grandparent age, don’t miss the opportunity to reach your ideal target market – by getting your products in gift guides for Grandparent’s Day. A gift guide is a specially curated list of products that the blogger wholeheartedly recommends to their readers.

Typically, gift guides would be called something like “23 personalised gifts for grandmothers” and would contain products that the blogger has had the chance to use or review on a gifted basis (but not always.)

So, you might be a retailer of luxury bedding, skincare for mature skin, supplements, clothes, books or something else entirely – if Grandparents make up part of your target audience, commissioning bloggers to include your products in their Grandparent’s Day gift guides is a master marketing stroke.

It’s these perfectly timed content placements that should not be overlooked in your marketing strategy. And you’re in luck because you can get your products in all sorts of gift guides from only £26 on Get Blogged.

Join in the fun of Halloween and increase your sales while you’re at it

Whether you’re an online craft supplies retailer, a kid’s party planner, a sustainable clothing brand or a food manufacturer, there are countless ways to use the Halloween season to your advantage. Let’s pick an example of how to promote a craft supplies site…

You’ve got paper, glue dots, glitter, scissors and a host of DIY Halloween decoration inspiration on your site that you want to drive craft-supply-hungry traffic to. What better way to do this than to challenge parent bloggers to decorate their spaces with their own DIY decs, whilst encouraging them to shout from their ghostly rooftops about exactly how they achieved such a fabulous look (with your products and guides of course!)

As a Brucey-bonus, what better way to get your target audience engaging with your brand than to be part of the conversation. Make sure you drop in on the comments and share the images and comments on your platforms for an extra buzz.

Before you finalise your blogger marketing plans, take a look at these sales traffic trends

The next few months (from August to December inclusive) are positively brimming with exciting opportunities to reach your perfect customers, with a number of key shopping occasions on the calendar as we’ve outlined earlier. Here are a few occasions we anticipate to be popular with buyers based on e-commerce search trends…

Halloween traffic trend:

Picks up: 1st August
Peaks: 3rd October
Tapers off: 30th October

Hanukkah traffic trend:

Picks up: 10th October

Peaks: 9th November

Tapers off: 10th December

Thanksgiving traffic trend:

Picks up: 1st September
Peaks: 4th November
Tapers off: 28th December

Advent traffic trend:

Picks up: 15th September
Peaks: 15th October
Tapers off: 25th December

Christmas traffic trend:

Picks up: 1st September
Peaks: 28th November
Tapers off: 29th December

Let’s start Q4 with a solid blogger marketing plan

So there you have it, some campaign topics to spark fresh ideas for content creator marketing campaigns in October, plus insight into key shopping trends until the end of this year. As I mentioned before, if you get a creativity block, need a fresh perspective, or simply want to hear what is working on Get Blogged currently, get in touch and we’ll be excited to help.

List your creator marketing campaign on the Get Blogged marketplace for free today and get enthusiastic proposals from our 22K-strong creator community within hours (usually minutes!)

The post 69 Blogger Marketing Ideas For October 2024 [+ Seasonal Traffic Trends] appeared first on Get Blogged .

But how do you take advantage of the holiday bumps in spending? How do you get your products in front of your perfect buyers?

One clever way to increase your sales during the holidays is by getting your products featured in carefully curated blogger gift guides. Think of them like the online alternative of the Argos catalogue at Christmas; online gift guides help buyers easily find the perfect gifts for their loved ones.

Online holiday gifting is starting early this year. Don’t miss the boat.

With holiday shopping already in full swing for 2024, make sure you’re ahead of the game! Back in 2020, over 45% of shoppers turned to gift guides for Christmas inspiration – a habit that began during the stay-at-home days when physical shopping was off the table. This shift to online shopping has become the norm due to improved user experiences, fast delivery, and top-notch customer service.

In 2024, with economic pressures and supply chain challenges still a reality, many are spreading their holiday spend across the months. This means it’s crucial to have your holiday gift guides ready early to attract and influence those savvy early-bird shoppers. Now is the time to position your brand as a leader in this evolving shopping landscape!

Your guide to getting your products in blogger gift guides to increase your holiday sales

In this article, we’ll highlight the benefits of getting your products in gift guides, plus step through the most important and necessary steps to create your strategy whilst adding a sprinkling of inspiration and creativity along the way.

So let’s get started. Here’s what we’ll cover in this article:

• Online holiday gifting is starting early this year. Don’t miss the boat.
• Your guide to getting your products in blogger gift guides to increase your holiday sales
• What is a blogger gift guide?
  • What are some examples of gift guides?
  • Go niche
• When do bloggers publish gift guides?
• How long will my product feature in a gift guide?
• How much does it cost to feature my products in gift guides?
• How many gift guides should I feature my product/s in?
• What are the benefits of getting my products in seasonal gift guides?
• How can I get my products featured in blogger gift guides?
  • Method 1: Find bloggers using manual blogger outreach
  • Method 2: Find authentic bloggers – without the outreach

What is a blogger gift guide?

A blogger gift guide is a specially curated list of products that a blogger recommends buying online. A gift guide is usually centred around a certain type of person, an event or awareness day, a season, or a common interest.

Blogger gift guides are especially popular pieces of content to create around the commercial holiday seasons such as Mother’s Day, Thanksgiving and Christmas.

What are some examples of gift guides?

Here are some examples of gift guide themes:

• 15 thoughtful gifts for primary school teachers under £10
• 20 eco-friendly gifts for bridesmaids
• 25 birthday gifts for inquisitive 5-year-olds
• 30 books for science-loving teens
• 35 advent calendars for children under 10
• 40 digital gifts for overseas family and friends

Go niche

In our experience, the more niche the gift guide, the better chance you’ve got of being seen by your perfect audience. A broader gift guide like ‘30 Christmas gifts’ would be a better idea for more established blogs that reach a high level of regular and returning traffic.

To illustrate that a little bit further, if you’re looking to get your new children’s book about the planet on kid’s Christmas lists this year, work on commissioning a blogger to add your products into gift guides such as:

• 10 Christmas stocking fillers for space-mad children
• 24 affordable gift ideas for science-loving children this advent
• 5 children’s books about planet Earth to give this Christmas
• 15 books to give 10-year-olds for Christmas

Say you’re a jewellery retailer looking to feature your products in a wide range of gift guides to establish new audiences all year round. Working on gift guide themes like these 4 examples below might help you on your mission:

• 10 statement necklaces for spring brides
• 15 affordable friendship rings to gift your best friend
• 20 keepsake jewellery gifts for Grandparent’s Day
• 25 silver earrings ideas for mums this Mother’s Day

When do bloggers publish gift guides?

There are so many opportunities throughout the year to get featured in gift guides. By no means is this an exhaustive list but here are 14 popular ones:

1. Valentine’s Day
2. Mother’s Day
3. Father’s Day
4. Grandparent’s Day
5. End of the school year (thank you to teachers and caregivers)
6. Back to school
7. Halloween
8. Thanksgiving
9. Black Friday
10. Small Business Saturday
11. Cyber Monday
12. Advent
13. Christmas
14. New Year’s Eve

Lots of brands also build blogger gift guide campaigns around awareness days such as:

1. World Mental Health Day
2. International Women’s Day
3. Earth Day
4. World Friendship Day
5. Playday
6. Organic September
7. ….And even National Cheesecake Day!

Commissioning the blogger gift guides with plenty of time to take advantage of the elevated search traffic around that time is a great strategy to reach your target audience at the exact time they have the cash to spend and the intent to purchase.

How long will my product feature in a gift guide?

Typically, your product will feature in a gift guide until the next instance of the event or season. For instance, if you feature in a gift guide for Thanksgiving, it’s likely you’ll be in it until next Thanksgiving when the gift guide is republished and out-of-date content is edited out.

That’s not to say that you can’t arrange to feature in a gift guide indefinitely. As long as your product is readily available over the years then you can state that as part of your agreement with the publisher/blogger.

Another strategy to promote longevity is to supply the blogger with a trackable link that earns them a commission for sales they introduce through their gift guide. That way, it’s in the blogger’s best interest to keep your products in their gift edits over the years.

How much does it cost to feature my products in gift guides?

Over time you can strike up partnerships with bloggers where they agree to feature your product in return for getting to try your product themselves. The investment there would be producing your product at the cost price plus postage so it’s a low-cost way of getting coverage.

However, paid product placements are a much easier way of ensuring your product gets featured. Rates for product placements can range from ££ to ££££ but no matter your budget, there is an abundance of bloggers of all levels and rates with authentic and engaged audiences in your niche waiting to work with you.

How many gift guides should I feature my product/s in?

There’s no formula for success here, but authenticity and quality is definitely the key ingredient for success. Invest some time into carefully considering the best blogs you want your products featured in.

For instance, if you want to increase sales for your organic skincare range, find bloggers who feature other reviews and content about organic skincare brands, and who also have an engaged audience that you’d love to attract as your own. Have a look on the blogger’s social media pages to see what they post and what gets comments and shares. Do you feel they align with your brand ethos? If yes, they’d be the perfect content partner for you!

What are the benefits of getting my products in seasonal gift guides?

1. Referral traffic
2. Brand recognition
3. Backlinks
4. …sales!

Blogger gift guides are a seriously good investment. Bloggers will typically bring in commission, revenue and freebies for featuring products in their gift guides, so it’s in their best interest to promote their gift guides to their loyal audiences who already trust their recommendations. You can be sure that you will benefit from that too as it’s helping to reach new audiences and build target customers from just one product placement.

How can I get my products featured in blogger gift guides?

Well, I’m glad you asked! There are various ways to get your products featured in blogger gift guides, but here are two tried and tested methods:

Method 1: Find bloggers using manual blogger outreach

A rather l.a.b.o.r.i.o.u.s way to find bloggers to strike up gift guide agreements with is to search the internet for bloggers who match your ethos and contact them with your idea to collaborate. You’ll then spend time negotiating costs and terms, and agree on a mutually beneficial partnership. Be prepared to set aside several weeks for this process to run its course, and make sure you have the time to execute the strategy to its fullest so that you can reward your hard work with increased sales.

Method 2: Find authentic bloggers – without the outreach

Did you read method 1 and then cry “There must be an easier way to find bloggers to feature my products?” Use Get Blogged to save time on method one and enjoy a glass of port by the fire toasting your elevated holiday sales quicker than you can mutter ho ho ho.

Get your products in gift guides from only £26 per placement.

The post How to increase your sales with blogger gift guides appeared first on Get Blogged .

Table of Contents

• 1. Create a Halloween contest
• 2. Sponsor a Halloween-themed blog series
• 3. Collaborate on a Halloween-themed giveaway
• 4. Plan an event at your store or at a popular haunt in your area
• 5. Plan a spooky scavenger hunt for people of all ages
• This is how you get started…

1. Create a Halloween contest

Contests are an excellent method to stimulate conversation around your brand. For instance, consider offering a 10% discount on their next purchase if they participate in an Instagram contest showcasing how best to style autumn accessories, or share photos of their Halloween costumes.

Encourage them to use specific hashtags related to the contest, thereby increasing visibility and giving everyone a chance to win. Not only will this enable more people to discover your contest, but it also allows entrants to draw inspiration from others’ submissions.

So don’t wait! Start planning your social media contest today and let’s get people talking about your brand.

2. Sponsor a Halloween-themed blog series

Elevate your brand this Halloween! Create a unique, Halloween-themed blog series as a creative and effective marketing strategy.

Commission bloggers in your niche to create a series of Halloween-themed blog posts, naturally positioning your brand among the ultimate Halloween content hub. Offer up a variety of content from inventive costume ideas to eerie recipes, catering to the diverse interests of bloggers’ audiences. This provides an excellent platform to showcase any Halloween-related products or services you offer.

Forge partnerships with bloggers this Halloween – supply them with your products for review, present exclusive discounts to their readers, or design a special tracking code that allows bloggers to earn commission on sales referrals. It’s time to act! Let’s turn the spooky season into a branding boon with a Halloween-themed blog series.

3. Collaborate on a Halloween-themed giveaway

Capitalise on the Halloween excitement by partnering with bloggers for a themed giveaway. This is an ideal opportunity to amplify your brand’s visibility, generate buzz around your products or services, and foster relationships with influencers.

To kick-start this collaboration, begin by identifying bloggers who resonate with your brand and have a substantial following (you can get started on that part for free on GetBlogged!) Reach out to them with a personalised proposal outlining your idea for the Halloween-themed giveaway. Make sure to highlight the mutual benefits of this partnership – increased visibility and engagement for both parties involved.

Next, brainstorm together to finalise the details of the giveaway. What will the prize be? How will the winner be chosen? How will you promote the giveaway? Don’t forget to discuss the possibility of pooling resources with other brands to create an irresistible prize package.

Finally, ensure that you have a tracking system in place to measure the success of the giveaway. This could involve tracking codes, unique URLs, or custom hashtags.

4. Plan an event at your store or at a popular haunt in your area

Leverage the allure of in-person events to boost footfall to your brick-and-mortar store. Involving bloggers and influencers is a powerful way to increase your store’s visibility and engagement. Invite these online personalities to experience your store firsthand, test your products, and capture their visit through photos or videos.

To make your event more appealing, incorporate a Halloween theme. Serve enticing Halloween-inspired food and beverages. Transform your storefront into a spooky spectacle with cobwebs, spiders, and other eerie decorations. As an added incentive for attendance, offer exclusive discounts or unique gifts to your guests.

So, how do you find the right bloggers for your event? Here are some actionable steps:

1. Identify Relevant Bloggers: Start by identifying bloggers who align with your brand and have a significant following. Look for those who frequently cover topics related to your industry or product range.
   
2. Research: Read through their blogs, and understand their style of writing and the type of content they create. This will help you tailor your outreach message.
   
3. Outreach: Reach out to them with a personalised invitation to your event. Highlight the benefits they’ll gain from attending – like exclusive access to products, networking opportunities, and content for their blog.
   
4. Follow-up: Don’t be discouraged if you don’t get a response immediately. Follow up after a week or so to show your continued interest.
   
5. Collaborate: Once they’ve agreed to attend, work closely with them to ensure they have all the information they need about your event. You could also discuss potential collaboration opportunities, such as sponsored posts or product reviews.
   
6. Use Online Platforms: Consider using platforms like Get Blogged to advertise for bloggers for your event. This helps speed up the blogger outreach and reach a broader network of bloggers looking for events to attend.

By taking these steps, you can effectively involve bloggers in your event and create a buzz around your store this Halloween.

5. Plan a spooky scavenger hunt for people of all ages

Ignite the Halloween spirit by organising a thrilling scavenger hunt, inviting influencers and participants to unravel clues scattered around your area. Add a twist of fun with a pumpkin carving contest and let influencers have the honour of selecting the most creative masterpiece.

Elevate the excitement further by hosting a costume contest, rewarding the best-dressed attendee with an enticing prize. This not only encourages participation but also adds a dash of colour and creativity to your event.

To amplify your event’s reach beyond your immediate locality, create some Halloween-themed social media graphics. These can be shared by your guests on their social media platforms, spreading the word about your event and brand. Alternatively, set up a Halloween-themed photo booth where attendees can take selfies and share them, adding a personal touch to their social media posts.

For businesses operating online, don’t miss out on the Halloween cheer. Host a spooky-themed contest on Instagram or Facebook. Encourage participation by asking users to share photos of themselves donned in their Halloween best. This not only engages your audience but also creates user-generated content, boosting your brand visibility.

This is how you get started…

There are endless possibilities when collaborating with bloggers and influencers this Halloween season. By getting creative and thinking outside the box, you can come up with a collaboration that will be beneficial for both you and the bloggers/influencers involved. Plus you’ll create content that will resonate with your audience and leave a lasting impression. So, what are you waiting for? Go ahead and let your imagination run wild this Halloween!

The post 5 fun ways to collaborate with bloggers and influencers this Halloween appeared first on Get Blogged .

The holidays are a critical time for retailers-and Thanksgiving is no exception. With Christmas right around the corner, brands need to pull out all the stops to ensure they get a piece of the pie. And one of the best ways to do that is with influencer marketing.

Thanksgiving is the perfect opportunity to get creative with your promotions and team up with bloggers on unique content. Better yet, this content will resonate with your target audience. In this post, you’ll discover six ideas to get you started. But first…

What is Thanksgiving and when is it celebrated?

Thanksgiving is a holiday that is celebrated in the United States on the fourth Thursday of November. Thanksgiving is usually a time when family and friends get together to share a meal and give thanks for the things that they are grateful for. For many people, this includes their family, friends, health, home, and the freedoms they enjoy. The first Thanksgiving was celebrated by the Pilgrims after their first harvest in 1621. Since then, it has become a tradition in the United States.

Thanksgiving usually involves a large feast, with turkey being the traditional main dish. Pumpkin pie is also a popular dessert. Other popular dishes include mashed potatoes, stuffing, and cranberry sauce.

Though Thanksgiving originated in the United States, it has been adopted by Canadians as well. Thanksgiving in Canada is celebrated yearly on the second Monday of October.

6 ways to collaborate with bloggers this Thanksgiving

1. Run Thanksgiving giveaways

Who doesn’t love a good giveaway? Host a Thanksgiving-themed giveaway on your blog or social media channels and team up with a few of your favourite bloggers or influencers to promote it. Make sure the prize is something that will appeal to your target audience and require minimal effort for them to enter.

2. Share Thanksgiving recipes

For foodie brands, get into the spirit of the season by sharing Thanksgiving-themed recipes on your blog or social media channels. You could team up with a food blogger or influencer who specialises in Thanksgiving recipes and have them guest post on your site or create a unique recipe using one of your products as an ingredient. If you’re feeling extra festive, you could even put together a digital cookbook featuring contributions from several different bloggers and influencers.

3. Collaborate on DIY projects with crafty bloggers

Holidays are all about crafting, decorating, and DIY projects. Teaming up with a creative blogger or influencer who loves sharing DIY projects is a great way to get your brand or business in front of their followers this Thanksgiving. They could create a unique Thanksgiving-themed project using one of your products as an ingredient or promoting one of your services as part of the process. For example, if you sell paints, they could share a tutorial for creating hand-painted Thanksgiving place cards using your product.

4. Send a Thanksgiving care package to influencers

A Thanksgiving-themed influencer marketing campaign is the perfect way to promote your brand during the holiday season. Here’s how it works: choose a group of influencers (preferably with large followings on social media) who fit your target demographic, and send them each a Thanksgiving-themed care package containing a few of your products. Ask them to use the products in their holiday celebrations and post photos or videos of themselves doing so on social media, using a specific hashtag that you create for the campaign.

As people search for Thanksgiving-related content online, they’ll come across the posts from the influencers and learn about your brand. With any luck, they’ll be inspired to try your products for themselves. So get creative, and start planning your Thanksgiving influencer marketing campaign today!

5. Festive gift guides

Gift guides are incredibly popular this time of year as people start thinking about what presents they want to give their loved ones for Christmas. Why not team up with a few bloggers or influencers and put together gift guides featuring items from your brand? This is a great way to introduce their followers to your products while also giving them some great gift ideas for the holidays.

6. Give back as part of your marketing campaigns

Thanksgiving is a time when families come together to give thanks for all they have. It’s also a time when people turn their thoughts towards giving back to those less fortunate.

This Thanksgiving, why not launch a marketing campaign that encourages people to do just that?

There are countless ways to get involved in giving back during the holidays. Organisations like Habitat for Humanity and the Salvation Army have donation drives where people can donate money or items like clothing and toys. Local food banks always need volunteers to help sort and distribute food, and there are often opportunities to deliver meals to homebound seniors or families in need.

Your marketing campaign could highlight the many ways that people can get involved in giving back this Thanksgiving, and encourage them to do so. You could commission bloggers to create blog posts featuring stories of people who have been helped by these organisations or create a short video showing the difference that even a few hours of volunteering can make. Whatever you do, you’ll be sure to spread some holiday cheer – and make a difference in your community at the same time.

3 brands that nailed Thanksgiving influencer marketing

Thanksgiving is a time for family, friends, and of course, food. For many brands, it’s also a time to launch influencer marketing campaigns. In previous years, we’ve seen some examples of truly inspiring Thanksgiving influencer marketing campaigns that helped to spread holiday cheer. From festive recipes to creative DIY projects, these influencers went above and beyond to get their followers in the Thanksgiving spirit. And judging by the engagement levels on their posts, it’s clear that their efforts were appreciated. If you’re looking for some Thanksgiving inspiration, be sure to check out these three brands that killed it with their Thanksgiving influencer marketing campaigns.

Williams-Sonoma’s #GiveThanks campaign

For Williams-Sonoma’s #GiveThanks campaign, the retailer partnered with 50 food bloggers and influencers to create original recipes using its products. The influencers then shared these recipes on their blogs and social media channels, tagging Williams-Sonoma in each post.

In addition to promoting its own products, Williams-Sonoma also encouraged its followers to donate to No Kid Hungry, a nonprofit dedicated to ending child hunger in America. For every #GiveThanks recipe that was shared, Williams-Sonoma donated 10 meals to No Kid Hungry-talk about a win-win.

Macy’s Thanksgiving Day Parade

Macy’s Thanksgiving Day Parade is an iconic event that draws in millions of spectators each year-and Macy’s knows how to capitalise on that. In addition to sponsoring the parade (and getting its name in front of millions of viewers), Macy’s also partners with top influencers to create content around the event.

One year, Macy’s teamed up with YouTube personality Spencer Xavier Smith (aka Spence) to create a series of vlogs leading up to the parade. In his videos, Spence gave viewers an inside look at all the preparations that go into putting on such a large-scale event-from picking out floats to rehearsing with performers. By giving viewers behind-the-scenes access, Macy’s was able to turn what could have been a one-time event into an ongoing content series leading up to Thanksgiving Day.

JCPenney’s #SoWorthIt campaign

JCPenney knows that holiday shopping can be stressful, so they decided to do something about it. The retailer teamed up with top lifestyle influencers like Busy Philipps and Rachel Zoe to promote its #SoWorthIt campaign, which encourages shoppers to take some much-needed time for themselves during the busy holiday season.

To get the word out, JCPenney ran social media ads featuring Philipps and Zoe as well as promoted blog posts and Instagram Stories from both influencers. JCPenney also sent care packages full of relaxation essentials (think face masks and cosy socks) to select influencers, who then posted about them on social media using the hashtag #SoWorthIt. By teaming up with relatable influencers, JCPenney was able to show shoppers that it understands their pain points and provides some much-needed solutions.

Big brand solutions for Thanksgiving blogger campaigns

These are just three examples of retailers who’ve killed it with their Thanksgiving influencer marketing campaigns. If you’re looking for some inspiration for your own brand, take a cue from these companies and get creative! With a little planning, you can make your Thanksgiving marketing campaign a success.

Struggling for campaign inspiration? We’ve got you…

The Get Blogged team are bursting with ideas for Thanksgiving campaigns. Just reach out at any time and we’ll help you plan a winning blogger campaign that suits your budget and meets your goals!

There are endless possibilities when it comes to collaborating with bloggers and influencers during the holidays. The most important thing is to come up with creative content that will resonate with their followers and also promote your brand in a positive light. By taking advantage of opportunities like giveaways, recipes, DIY projects, and gift guides, you’ll be well on your way to having a successful holiday season!

Create a campaign in the Get Blogged Marketplace for free today.

The post 6 ways to collaborate with bloggers this Thanksgiving [with case studies] appeared first on Get Blogged .

Table of Contents

• What exactly is a Sponsored Post?
• How to Create Mutually Beneficial Partnerships and Maximise ROI
• Building a Successful Partnership: Key Steps for Brands and Bloggers
  • Identify Your Target Audience
  • Develop Engaging Content
  • Promote Your Content
• Maximising ROI and Establishing Trust: Tips for Brands and Bloggers
  • For Brands
  • For Bloggers
• Legal Requirements and Ethical Considerations
• Taking Your Sponsored Post Campaigns to the Next Level

What exactly is a Sponsored Post?

A sponsored blog post is a type of paid content where a brand collaborates with a blogger or influencer to create an article that promotes their products, services, or brand message. It is an effective way for brands to reach a blogger’s audience and benefit from their credibility and influence.

Sponsored blog posts are typically informative, entertaining, and engaging, aligning with the blogger’s writing style and niche. They provide value to the readers while subtly integrating the brand’s message or offerings. These posts are marked as “sponsored” or “paid” to maintain transparency. By leveraging the blogger’s expertise and storytelling skills, sponsored blog posts can effectively capture the attention and interest of the target audience.

How to Create Mutually Beneficial Partnerships and Maximise ROI

Sponsored blog posts offer a range of advantages for both brands and bloggers. For brands, they provide a powerful way to increase brand exposure, boost credibility, and drive traffic to their website or products. By collaborating with bloggers, brands tap into their already-established audience, leveraging their influence and authenticity to create a genuine connection with potential customers.

At the same time, bloggers gain the opportunity to monetise their platforms and build strong partnerships with brands in their niche. Sponsored posts allow bloggers to showcase their expertise, expand their reach, and enhance their reputation as trustworthy influencers. It’s a mutually beneficial relationship where both parties can thrive.

Building a Successful Partnership: Key Steps for Brands and Bloggers

Identify Your Target Audience

Before embarking on a sponsored post campaign, it’s essential for both brands and bloggers to clearly define their target audience. Understanding who you want to reach will help align your messaging, ensuring that your content resonates with the right people.

Develop Engaging Content

Collaboration is key when it comes to creating sponsored blog posts. Brands should provide bloggers with a detailed brief, including key messages, product information, and any specific requirements. Bloggers can then leverage their creativity and expertise to craft engaging content that seamlessly integrates the brand’s message.

Promote Your Content

Once the blog post is live, it’s important to promote it effectively. Brands can amplify the reach of the sponsored post by sharing it on their social media channels, website, or through email marketing campaigns. Bloggers can also leverage their own platforms and engage with their audience to generate buzz around the sponsored content.

Maximising ROI and Establishing Trust: Tips for Brands and Bloggers

For Brands

• Invest in authentic partnerships that align with your brand values and target audience.
• Set clear goals and metrics to measure the success of your sponsored posts.
• Monitor and analyse the performance of your campaigns to optimise future efforts.
• Utilise tracking links or discount codes to track conversions and ROI accurately.

For Bloggers

• Select brands that align with your niche and resonate with your audience.
• Clearly disclose sponsored content to maintain transparency and trust.
• Create high-quality, engaging content that provides value to your readers.
• Prioritise building long-term relationships with brands by delivering exceptional results and exceeding expectations.

Legal Requirements and Ethical Considerations

When partnering on sponsored post projects, both brands and bloggers must adhere to legal requirements and ethical considerations. The Federal Trade Commission (FTC) in the United States, for example, requires clear disclosure of sponsored content. Bloggers should clearly indicate that a post is sponsored through explicit language such as “This post is sponsored by [brand].” Transparency is crucial to maintaining trust with readers.

It’s important for bloggers to only promote products or services they genuinely believe in. Authenticity is the foundation of influencer marketing, and readers can quickly spot insincere endorsements. Prioritising their audience’s trust should always be at the forefront of a blogger’s mind.

Taking Your Sponsored Post Campaigns to the Next Level

Sponsored blog posts have revolutionised the way brands connect with their audience and how bloggers monetise their platforms. By following the key steps outlined in this guide, both parties can foster meaningful partnerships that yield exceptional results. Remember, collaboration, authenticity, and transparency are the driving forces behind successful sponsored post campaigns. So, go ahead and leverage the power of sponsored posts to amplify your brand’s reach and establish yourself as a trusted influencer in your niche.

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