One clever way to increase your blogger income during the holidays is by featuring products in carefully curated gift guides. Think of them like the online alternative of the Argos catalogue at Christmas; online gift guides help buyers easily find the perfect gifts for their loved ones.

But as a blogger, how do you take advantage of the holiday bumps in spending? How do you get your gift edits in front of your perfect audience?

Online holiday gifting is starting early this year. Don’t miss the boat.

In 2020, over 45% of people said they would be looking for gift guides to inform their purchases during the Christmas holiday season. I’m sure we’re not going to forget that in Christmas 2020 in the UK we were all forced to stay inside; unable to hit the high street or give gifts in person.

But the trend of using online shopping over hitting the busy high street has continued in 2024. Thanks to advancements in user experience, delivery and customer service, online gift shopping is still a growing and trusted method for gift giving throughout the year, not just at Christmas.

The reality of supply chain issues, staff shortages, and the cost of living crisis in the UK is forcing people to start Christmas shopping earlier than ever due to having to spread the cost. So, it’s never been more important to get your holiday gift guides sorted early so you can influence your audience’s purchasing decisions.

Your guide to blogger gift guides to increase your holiday income

In this article, we’ll highlight the benefits of publishing gift guides, plus step through the most important and necessary steps to create your strategy whilst adding a sprinkling of inspiration and creativity along the way.

So let’s get started. Here’s what we’ll cover in this article:

• Online holiday gifting is starting early this year. Don’t miss the boat.
• Your guide to blogger gift guides to increase your holiday income
• What is a blogger gift guide?
• What are some examples of gift guide themes?
  • Top tip: GO NICHE!
• When do bloggers publish gift guides?
• How long should I feature a product in a gift guide?
• What are the benefits of publishing gift guides?
• How to write a gift guide – what content should I include?
• How do I promote my seasonal gift guides?
• How do I earn income from my gift guides?
  • Method 1: Find brand partners using manual brand outreach
  • Method 2: Find brand partners – WITHOUT the outreach
  • Method 3: Become an affiliate
• Now you’re ready to publish your gift guides

What is a blogger gift guide?

A blogger gift guide is a specially curated list of products that a blogger recommends buying online. A gift guide is usually centred around a certain type of person, an event or awareness day, a season, or a common interest.

Blogger gift guides are especially popular pieces of content to create around the commercial holiday seasons such as Mother’s Day, Thanksgiving and Christmas.

What are some examples of gift guide themes?

Here are 20 examples of gift guide themes to spark some inspiration (or to steal – feel free):

1. 15 thoughtful gifts for primary school teachers under £10
2. 20 eco-friendly gifts for bridesmaids
3. 25 birthday gifts for inquisitive 5-year-olds
4. 30 books for science-loving teens
5. 35 advent calendars for children under 10
6. 40 digital gifts for overseas family and friends
7. 10 sustainable Christmas jumpers for Christmas jumper day
8. 15 personalised notebooks for teachers for the autumn term
9. 20 best subscription boxes for kids who love exploring
10. 25 sporty gifts for football-mad kids
11. 30 vegan serums for over 40s
12. 35 Christmas gifts for dads
13. 40 Thanksgiving keepsakes to thank hosts
14. 10 rucksacks for preschoolers
15. 15 advent calendars for families
16. 20 gifts for gardeners
17. 25 digital gifts for gamers
18. 30 eco-friendly toys for 2-year-olds
19. 35 best bargains from Small Business Saturday
20. 40 Black Friday deals to grab for Christmas

Top tip: GO NICHE!

In our experience, the more niche the gift guide, the better chance you’ve got of being seen by your perfect audience. A broader gift guide like ‘30 Christmas gifts’ would be a better idea for more established blogs that reach a high level of regular and returning traffic.

To illustrate that a little bit further, if you’re looking to promote an edit of children’s books about the planet this year, work those products into gift guides such as:

• 10 Christmas stocking fillers for space-mad children
• 24 affordable gift ideas for science-loving children this advent
• 5 children’s books about planet Earth to give this Christmas
• 15 books to give 10-year-olds for Christmas

Say you’re a jewellery fanatic and you’re looking to feature your favourite products in a wide range of gift guides to bring income and inspiration all year round. Working on gift guide themes like these 4 examples below might help you on your mission:

• 10 statement necklaces for spring brides
• 15 affordable friendship rings to gift your best friend
• 20 keepsake jewellery gifts for Grandparent’s Day
• 25 silver earrings ideas for mums this Mother’s Day

When do bloggers publish gift guides?

There are so many opportunities throughout the year to get featured in gift guides. By no means is this an exhaustive list but here are 14 popular ones:

1. Valentine’s Day
2. Mother’s Day
3. Father’s Day
4. Grandparent’s Day
5. End of the school year (thank you to teachers and caregivers)
6. Back to school
7. Halloween
8. Thanksgiving
9. Black Friday
10. Small Business Saturday
11. Cyber Monday
12. Advent
13. Christmas
14. New Year’s Eve

Lots of bloggers also build gift guide campaigns around awareness days such as:

1. World Mental Health Day
2. International Women’s Day
3. Earth Day
4. World Friendship Day
5. Playday
6. Organic September
7. ….And even National Cheesecake Day!

Publishing your collection of gift guides with plenty of time to take advantage of the elevated search traffic around that time is a great strategy to reach your target audience at the exact time they have the cash to spend and the intent to purchase.

How long should I feature a product in a gift guide?

Typically, products will feature in a gift guide until the next instance of the event or season. For instance, if you feature products in a gift guide for Thanksgiving, it’s likely they’ll be in it until next Thanksgiving when you update the gift guide by removing out-of-date content.

That’s not to say that you can’t feature products in a gift guide indefinitely. As long as the product is readily available over the years then it’s fine to feature the product for as long as you see fit.

Another strategy to take advantage of longevity is to ask the brand/retailer for a trackable link that earns you a commission for sales you introduce through your gift guide.

What are the benefits of publishing gift guides?

1. Commission
2. Revenue
3. Freebies
4. Organic traffic

Publishing gift guides can be a seriously good investment of time. Bloggers will typically bring in commission, revenue and freebies for featuring products in their gift guides, so it’s in your best interest to promote your gift guides to your loyal audiences who already trust your recommendations.

How to write a gift guide – what content should I include?

Firstly, take your time on the content of your gift guide. Producing gift guides can be ever so slightly repetitive, so clear time in your diary and get your head down! You’ll reap the rewards later.

Say you’re featuring your 10 favourite advent calendars for families; start by explaining why you’re publishing the gift guide with a punchy intro, then take your readers through the reasons why you included each product.

If you’re new to producing sales content, don’t stress about it, be authentic. My offbeat tip for you – catch a show on QVC and grab some tips on how they sell products to their audience.

Include the best, most crisp and attractive images of each product and include a clear call to action.

How do I promote my seasonal gift guides?

Spoiler! Unless your blog is very successful, just pressing publish on your content isn’t going to earn you much income. Here are some ideas for promoting your gift guides:

1. Use e.v.e.r.y free platform you can find to promote your gift guide
2. Take advantage of social networks
3. Share in friends and family WhatsApp groups
4. Add banners to your content in your blog sidebar
5. Drop your links in Facebook groups
6. Get other bloggers to share your guides, and do the same for them

How do I earn income from my gift guides?

Well, I’m glad you asked! There are various ways to strike up brand partnerships, but here are three tried and tested methods:

Method 1: Find brand partners using manual brand outreach

A rather l.a.b.o.r.i.o.u.s way to find brands to strike up gift guide agreements with is to search the internet for brands and retailers who match your ethos and contact them with your idea to collaborate. You’ll then spend time negotiating costs and terms, and agree on a mutually beneficial partnership. Be prepared to set aside several weeks for this process to run its course, and make sure you have the time to execute the strategy to its fullest so that you can reward your hard work with increased income and partnerships.

Method 2: Find brand partners – WITHOUT the outreach

Did you read method 1 and then cry “there must be an easier way to find brands to feature in my gift guides?” Use Get Blogged to save time on method one and be enjoying a pumpkin spiced latte by the fire toasting your elevated holiday income quicker than you can mutter ho ho ho.

On Get Blogged, we now feature brand gift guide campaigns where bloggers can pitch for fantastic opportunities to monetise their gift guides. We bring the opportunities to you so you don’t have to find them!

Earn more income from your gift guides now.

Method 3: Become an affiliate

If it’s instant cash you want, affiliate partnerships are probably not going to be your bag. But picture this; what if you could earn passive income year after year without having to do a lot? Sounds interesting, right?

To earn income from your content throughout the year, being an affiliate is a great strategy. Strike up affiliate partnerships with brands like Etsy, Not On The High Street, and loads of others, and promote their products in your gift guides to earn you a commission.

Now you’re ready to publish your gift guides

We’ve covered pretty much everything there is to know about producing gift guides to earn holiday income. Gift guides are a great way to showcase your favourite products and recommendations to your audience all year round, so get started now to take advantage of the opportunity!

The post Blogger’s guide to seasonal gift guides [+ 20 ideas to steal] appeared first on Get Blogged .

Table of Contents

• Turning blogging connections into a passive income stream with Get Blogged’s affiliate programme
  • Get Blogged Affiliate Plans
  • How does the Get Blogged affiliate scheme work?
• How this blogger earned over £1.2k from one brand referral
• Build a passive income stream with the Get Blogged affiliate programme

Turning blogging connections into a passive income stream with Get Blogged’s affiliate programme

Get Blogged is a marketplace platform where brands come to find bloggers and influencers to help promote their products and services. Whilst Get Blogged already has a steady stream of brands and campaigns, we operate an affiliate programme to help grow the number of brands and opportunities on our marketplace.

So, with that said, every blogger who joins Get Blogged is issued with a referral link and the opportunity to get paid commission whilst helping us grow our brand community.

Forget those affiliate schemes that only pay out once, or where the commission rate drops after the first sale. The Get Blogged scheme aims to provide affiliates with an income for the life of the brand.

So, in practical terms that means that there are various commission triggers over the brand lifecycle explained below:

Get Blogged Affiliate Plans

How does the Get Blogged affiliate scheme work?

Everyone starts on Plan 5, which would work as follows:

1. You refer a brand that signs up to Get Blogged for free and then verifies their email address (that’s your first £5 earned.)
2. The referred brand creates a campaign for free, then Get Blogged approves it and it gets advertised in the Get Blogged Marketplace (that’s another £5 earned.)
3. The referred brand hires a blogger and you earn 5% of the amount the brand paid the blogger. (For example, if the brand paid the blogger £100, you earn £5.)

But the opportunity to earn doesn’t end there. Brands hire an average of 2 bloggers per campaign, so in the example above, you would have earned £20 from that one brand referral.

The real magic happens when the brand comes back to run more campaigns and collaborate with more bloggers over a longer period of time.

We have an incredible retention rate for brands; they use Get Blogged for an average of 6 – 9 months of the first year they sign up. Also, brands typically increase their budgets month after month once they realise how incredible blogger marketing is.

How this blogger earned over £1.2k from one brand referral

In September 2021, our savvy affiliate decided to leverage their existing brand partnerships and referred a brand to Get Blogged. This simple action led to a fantastic outcome that keeps giving – £1270 in commissions and counting!

But let’s break down exactly how this happened.

As you’ve discovered above, Get Blogged operates an outstandingly generous commission plan. The moment the affiliate’s referred brand created an account, they started earning money. But the earning potential didn’t stop there. Each time the brand launched a campaign or collaborated with bloggers, our affiliate continued to earn a commission.

This brand was no one-hit-wonder. So far they have run an impressive 43 campaigns on Get Blogged, collaborating with 138 bloggers. This ongoing activity set up a continuous flow of commissions to our affiliate’s pocket month after month.

The key takeaway here is that with Get Blogged’s affiliate programme, you’re not just making a quick buck. You’re building a long-term income stream. It’s like planting a seed and watching it grow into a money tree!

Here’s a breakdown of how the affiliate commission was earnt during 2022 and 2023:

Because I love a table, this is a breakdown of how the commission events contributed to the overall earnings for this one affiliate who is on Plan 5:

Build a passive income stream with the Get Blogged affiliate programme

Already have a relationship with brands? Perfect! Using the referral code in your Get Blogged dashboard, point them to Get Blogged where they can find more talented bloggers like you. It’s a win-win situation – the brand finds quality content creators, and you get rewarded each time they collaborate.

This case study is a shining example of the passive income opportunities available as a Get Blogged affiliate. It’s straightforward, jargon-free, and accessible to any blogger with a desire to make their hard work pay off in more ways than one.

So, why not give it a shot? You might just end up being our next success story! If you’re inspired to get involved, either sign up below or sign in as a blogger, and visit the affiliate area to get started.

The post Affiliate case study: this blogger earned £1.2k+ commission from one brand referral appeared first on Get Blogged .

What are Link In Bio Pages?

A Link In Bio Page is a customisable, single-page website that houses all your important links in one place. It acts as a central hub for your audience to access your content, social media profiles, products, services, and more. This feature is particularly useful for platforms like Instagram, which only allow one link in your bio.

How to set up your Link In Bio Page

Setting up your “Link In Bio Page” on Get Blogged is easy, and best of all, it’s free! Follow these simple steps:

1. Sign in to your Get Blogged account (or create one if you haven’t already).
2. Navigate to the “Link In Bio” section in your profile by scrolling down a bit.
3. Click “Enable Now” and start customising your page with handle, choosing your webstes, a profile picture, background image, and color scheme.
4. Add relevant links, such as your blog, social media profiles, products, services, and sponsored content.
5. Save your changes, and your Link In Bio Page is ready to go!

Link In Bio Page FAQs

What are the benefits of using Link In Bio Pages?

By using a Link In Bio Page, you can conveniently direct your audience to multiple destinations from a single link. This helps you promote your content, products, services, and sponsored collaborations more effectively, ultimately increasing engagement and monetisation opportunities.

Here are 5 specific benefits to consider:

1. Link In Bio Pages centralise all important links in one place, making it easy for your audience to explore your content and offerings.
2. They increase engagement, website traffic, and click-through rates whilst boosting cross-platform promotion and visibility.
3. Link In Bio Pages enhance monetisation opportunities through product sales, sponsored content, and affiliate marketing.
4. They streamline your online presence and simplifies link sharing.
5. Allows you to track performance and optimise your strategy using built-in analytics.

Can I customise my Link In Bio Page and if so, how?

Yes, you can easily customise your Link In Bio Page by adding a profile picture, background image, and selecting a color scheme that matches your branding. You can also rearrange the order of your links and add custom titles to each link.

Do Link In Bio Pages have any tracking capabilities?

Get Blogged’s Link In Bio Page includes built-in analytics, allowing you to track the number of clicks on each link, helping you measure the effectiveness of your promotions and optimise your strategy.

Maximising monetisation with the Link In Bio Page

Here are a few ways you can use your Link In Bio Page to boost your monetisation efforts:

Promote Products or Services

Add links to your media kit, online store, digital products, or coaching services, making it easy for your audience to make a purchase.

Sponsored Content

Showcase your recent sponsored blog posts, YouTube videos, or Instagram collaborations to increase visibility and engagement.

Affiliate Marketing

Include affiliate links to products you recommend, earning a commission on sales generated through your Link In Bio Page.

Pros and Cons of using a Link In Bio Page

Pros:

• Centralises all important links in one place
• Customisable to match your branding and personal style
• Built-in analytics to track performance
• Free to use

Cons:

• Limited customisation options compared to a full website

Despite the minor limitations, the benefits of using the Link In Bio Page feature far outweigh the drawbacks, making it an essential tool for creators looking to maximise their online presence and monetisation.

8 places to share your Link In Bio Page link for maximum exposure

1. In your Instagram bio

Place your Link In Bio Page link in your Instagram bio to direct followers to all your important content, products, and services from one central location. This helps increase engagement, drive traffic, and boost monetization opportunities.

2. Your Twitter bio

Add your Link In Bio Page link to your Twitter profile, making it easy for your audience to explore your content and offerings. This can help you grow your following, improve click-through rates, and increase your online visibility.

3. On your Facebook page

Share your Link In Bio Page link on your Facebook page, either as a pinned post or in the “About” section. This allows your Facebook followers to access your most important links and stay up-to-date with your latest content and promotions.

4. Add it to your email signature

Include your Link In Bio Page link in your email signature, so every email you send directs recipients to your central hub of content. This can lead to increased website traffic, higher engagement, and more business opportunities.

5. In all your YouTube video descriptions

Add your Link In Bio Page link in the description of your YouTube videos, giving viewers easy access to your other social media platforms, blog posts, products, and services. This can boost cross-platform engagement and help grow your overall online presence.

6. Add your free Link In Bio Page link in your Pinterest profile

Incorporate your Link In Bio Page link into your Pinterest profile, directing visitors to your most important content and offerings. This can help increase traffic to your blog, online store, or sponsored content.

7. Share it in your LinkedIn profile

Share your Link In Bio Page link on your LinkedIn profile, showcasing your professional portfolio, blog, and other relevant content. This can enhance your credibility, expand your network, and create new business opportunities.

8. Create a QR code

Create a QR code for your Link In Bio Page link and display it on printed materials, such as business cards, flyers, or event banners. This makes it easy for people to access your content by simply scanning the code with their smartphones.

Claim your free Link In Bio Page

The Link In Bio Page feature offered by Get Blogged is a powerful and convenient way for creators, bloggers, and influencers to showcase their content and monetise their online presence. With its user-friendly setup process and customisable design, it’s the perfect solution for anyone looking to make the most of their single bio link. So, don’t wait any longer – sign up for Get Blogged and start making the most of your Link In Bio Page today!

The post Link In Bio Pages for creators: a comprehensive guide appeared first on Get Blogged .

Table of Contents

• What is a digital media kit?
• What’s the difference between a static media kit and a digital one?
• The benefits of using a digital media kit for content creators
  • Versatile and interactive
  • Instantly updatable
  • Saves time and effort
  • Cost-effective
  • Win more work
    • Provides a professional image
    • Highlight expertise and niche
    • Showcases previous work
    • Demonstrate a strong online presence
• Where can a digital media kit be shared?
• Digital media kit FAQs
  • How much does a digital media kit cost?
  • What should I include in my digital media kit?
  • How often should I update my digital media kit?
  • Can I customise my digital media kit to match my personal brand?
  • Do I need design skills to create a digital media kit?
  • Should I have both a static and digital media kit?
  • Is a digital media kit necessary for all types of creators?
  • How do I share my digital media kit with potential collaborators?
• Claim your free digital media kit on Get Blogged today

What is a digital media kit?

A digital media kit for creators is an online portfolio that showcases a content creator’s work, achievements, audience demographics, and collaboration opportunities. It serves as a powerful marketing tool for influencers, bloggers, and creators to present their unique value proposition to potential brand partners and sponsors.

By having a well-organised and visually appealing digital media kit, creators can effectively demonstrate their skills, reach, and impact, making it easier to secure partnerships and monetise their online presence.

What’s the difference between a static media kit and a digital one?

A static media kit is a fixed, non-interactive document, usually in PDF format. It contains essential information about a content creator, such as their work samples, audience demographics, and collaboration opportunities. It is often attached to emails or downloaded from a website and requires manual updates whenever there are changes in the creator’s projects, brand partners or statistics.

On the other hand, a digital media kit is an online, interactive portfolio that can be easily updated and shared. It’s more dynamic, as it allows for real-time updates of the creator’s latest work, achievements, and audience metrics.

Digital media kits can include multimedia content, like videos and images. They can also provide a more engaging experience for potential brand partners and sponsors. Additionally, digital media kits offer easier sharing through a unique link. This makes them more accessible and user-friendly compared to static media kits.

The benefits of using a digital media kit for content creators

Versatile and interactive

Digital media kits are incredibly versatile and allow for interactive features that static media kits cannot offer. You can include animations, videos, and clickable links to your website, social media handles, and portfolio examples.

This interactive quality makes your media kit stand out and brings your brand to life in front of potential sponsors.

Instantly updatable

Digital media kits are easily updatable, allowing you to make changes and updates quickly whenever necessary. You can add new accomplishments, collaborations, and other relevant and time-sensitive pieces of information to your digital media kit immediately, without having to redesign the entire layout.

This flexibility allows your media kit to stay current, relevant, and up-to-date, which can increase your chances of securing sponsorships.

Saves time and effort

Digital media kits are a great way to save time and effort. Which we know as a content creator is important. You won’t have to worry about designing a new media kit, or linking new versions on your site and socials. Instead, you can send the link to your digital media kit and simplify the process. This makes it a whole heap easier for you and the potential sponsor.

Cost-effective

Digital media kits offer a cost-effective solution tailored for content creators. By eliminating the expenses associated with redesigning (or even printing) and linking your static media kit, you can focus on maximising your digital presence and attracting more sponsorship opportunities.

Embracing a digital media kit is not only a smart and practical choice but also an essential step in staying ahead in the ever-evolving world of content creation. Don’t miss out on the benefits of this efficient and budget-friendly tool designed to elevate your online influence and boost brand collaborations.

Win more work

A digital media kit can help content creators win more work. How? By showcasing a creator’s work and skillset in a more professional and interactive way. Here are some specific ways a digital media kit can help content creators secure more work:

Provides a professional image

A digital media kit provides a professional image of a content creator and the work they have produced. Demonstrating that the creator’s taken the time and effort to create a comprehensive page highlighting their creative abilities and professionalism.

Highlight expertise and niche

A digital media kit can be customised to highlight the specific expertise, niche and creative style of the content creator. This allows potential clients to easily understand what the creator has to offer, and how their unique skills would fit with their brand.

Showcases previous work

A digital media kit can include previous campaigns, collaborations, and partnerships. This allows brands to get a feel for the content creator’s experience and the quality of work.

Demonstrate a strong online presence

With links to social media profiles and blogs, potential clients can explore and learn more about a creator’s online presence. This can create a sense of trust which any successful parftnership is built upon.

Where can a digital media kit be shared?

A digital media kit can be shared in various ways to maximise visibility and reach potential brand partners and sponsors. Some effective places to share your digital media kit include:

1. Email Signature: Add a link to your digital media kit in your email signature, making it easily accessible to anyone you communicate with via email.
   
2. Social media profiles: Include the link to your digital media kit in your social media profiles, such as Instagram, Twitter, Facebook, LinkedIn, and Pinterest. This ensures that potential collaborators can easily find it when they visit your profiles.
   
3. Your website/blog: Create a dedicated page or section on your website or blog to showcase your digital media kit. You can also add a link to it in your website’s header, footer, or sidebar.
   
4. Online portfolio platforms: Share your digital media kit on portfolio platforms like Behance, Dribbble, or Clippings.me, where potential clients and collaborators may discover your work.
   
5. Influencer networks: If you’re a member of any influencer networks or platforms, make sure to add your digital media kit link to your profile.
   
6. Outreach emails: When reaching out or replying to potential brand partners, sponsors, or collaborators, include the link to your digital media kit in your email, showcasing your work and achievements upfront.
7. Link in bio page: Add a link to your digital media kit in your ‘link in bio’ page, making it easily accessible to anyone browsing your page.

Digital media kit FAQs

How much does a digital media kit cost?

The cost of a digital media kit can vary depending on the platform or service you choose. The prices can range from free to several hundred GBPs.

Creators can claim a free media kit with their Get Blogged membership, which is also totally free.

By signing up for Get Blogged, you gain access to a professional and customisable digital media kit at no cost. This makes it an excellent choice for those looking to showcase their work and attract brand partnerships without incurring additional expenses.

What should I include in my digital media kit?

A digital media kit should contain your bio, work samples, audience demographics, social media statistics, past collaborations, testimonials, and contact information. You may also include your rates for various collaboration opportunities.

How often should I update my digital media kit?

Regularly updating your digital media kit ensures that it reflects your most recent work, achievements, and audience metrics. Consider updating it at least every 3-6 months or after significant changes in your projects, niche or statistics.

Can I customise my digital media kit to match my personal brand?

Yes. Customising your digital media kit with your colors and logos creates a professional appearance that accurately represents your unique personality.

Do I need design skills to create a digital media kit?

While design skills can be beneficial, many online tools and templates simplify the process of creating a visually appealing digital media kit without requiring extensive design knowledge.

Should I have both a static and digital media kit?

While having both can offer flexibility, a digital media kit is generally more versatile and user-friendly. They allow for real-time updates, easier sharing, and multimedia content. Focusing on a digital media kit should suffice for most creators.

Is a digital media kit necessary for all types of creators?

Although not mandatory, a digital media kit can be advantageous for creators across various niches, such as bloggers, influencers, artists, photographers, and freelancers. It serves as an effective marketing tool to showcase your work and attract potential brand partners and sponsors.

How do I share my digital media kit with potential collaborators?

Share your digital media kit by including a link to it in your email signature, social media profiles, website, online portfolio platforms, influencer networks, and outreach emails to potential brand partners and sponsors.

Claim your free digital media kit on Get Blogged today

Digital media kits are an incredibly versatile, cost-effective, and time-saving option for content creators looking to showcase their work to brands. By creating an interactive and updatable digital media kit, you can stand out from the crowd and present yourself in a professional and modern way.

To make things even better, Get Blogged is offering a totally free digital media kit for creators to access. This user-friendly tool allows you to create a stunning and comprehensive digital media kit without breaking the bank, giving you an edge in attracting potential brand partnerships and collaborations. Don’t miss out on this fantastic opportunity to elevate your online presence with Get Blogged’s free digital media kit for creators! Join free below, or here!

The post Digital media kits for creators: everything you need to know appeared first on Get Blogged .

1. Do your research to enable you to create useful content

The first step to giving a great service to brands is doing your research. You need to make sure that the brand is a good fit for your blog and that its values align with your own. You also need to research the specific product or service they want you to promote. What are its features? How does it benefit your readers? Answering these questions will help you create content that is both informative and persuasive.

2. This is a working relationship, so be professional

When working with brands, it’s important to always be professional. This means meeting deadlines, being responsive to their requests, and upholding the terms of your agreement. Remember, the brands you work with are entrusting you with their reputation – so don’t take that responsibility lightly.

Why being responsive is important

Collaborating with brands can be a great way to get your name out there and earn some extra income. However, it’s important to remember that, as a blogger, you are representing the brand you’re working with. This means that it’s important to be responsive to any requests or questions they may have.

Being responsive shows that you’re reliable and that you take your work seriously. It also demonstrates that you’re willing to go the extra mile to make sure the collaboration is a success. In today’s competitive blogging landscape, it’s important to set yourself apart from the rest. Being responsive is one way to do that.

Of course, being responsive doesn’t mean being available 24/7. You should still have boundaries and make sure you’re not getting taken advantage of. But if a brand asks for a quick turnaround on a blog post or social media campaign, being able to deliver shows that you’re professional and capable.

3. Meet a brand’s deadline

Being a professional blogger requires more than just writing great content. It also requires meeting deadlines, being organised, and maintaining good communication with the brands you work with. Brands rely on bloggers to create content that will help them promote their products or services. When a blogger misses a deadline, it can reflect poorly on the brand and cause them to lose trust in the blogger.

3 reasons why deadlines matter to brands

Deadlines matter for a few reasons. First, when a blogger misses a deadline, it can leave the brand in a difficult position. They may have planned their marketing campaign around the blog post and needed it to go live by a certain date. If the blog post isn’t ready on time, it can throw off their whole campaign.

Second, deadlines help to keep bloggers organised and on track. A missed deadline can set off a domino effect, causing other deadlines to be missed as well.

Finally, missing deadlines reflects poorly on the blogger and can damage their reputation. Brands need to be able to trust that bloggers will meet their deadlines in order to continue working together. When a blogger consistently misses deadlines, it will eventually catch up to them and they may find themselves without any brands to work with.

4. Create high-quality content

Of course, one of the most important things you can do when working with brands is to create high-quality content. This means writing well, using strong visuals, and including accurate information. If you’re not confident in your ability to produce quality content, it’s best to pass on the opportunity or find someone who can help you meet the brand’s expectations.

5. Promote your content effectively

Once you’ve created great content, it’s time to promote it effectively. This means sharing it on your social media channels, email list, and other places where your target audience hangs out online. You should also make sure to tag the brand in any posts or articles so they can amplify your reach even further. This to brands is a value add and goes a long way to forging long-term working relationships.

How to give a great service to brands

Working with brands can be a great way to monetise your blog and build your audience at the same time – but only if you do it right. By following the tips above, you can give brands the quality service they expect and deserve – while also growing your blog in the process. So what are you waiting for? Start reaching out to brands today!

The post 5 ways bloggers can give a great service to brands appeared first on Get Blogged .

What is the Google Site Kit WordPress Plugin and how does it help bloggers?

Google Site Kit is a free and open-source plugin that helps you connect your WordPress site to various Google products, including Analytics, Search Console, AdSense, and more. Not only does it make it easy for you to access your data, but it also provides valuable insights into how your site is performing.

What data and insights will I have access to using the Google Site Kit WordPress Plugin?

After connecting your site, you can start collecting data from various Google products. The plugin will automatically collect data from Analytics and Search Console and display it in your WordPress dashboard. You can also view detailed reports by clicking on the ‘View Report’ button.

In addition to collecting data, the plugin also provides valuable insights into your site’s performance. For example, the ‘Overview’ report shows you how many people are visiting your site, what pages they’re viewing, where they’re coming from, and more. The ‘AdSense’ report shows you how much money you’re making from AdSense ads. And the ‘Search Console’ report shows you which keywords people are using to find your site on Google.

What other benefits are there for installing Google Site Kit?

Once you’ve added your self-hosted blog into your Get Blogged profile, it’s very important that you connect your Google Analytics account so that your last 30 days’ organic traffic stats can be displayed in all of your proposals.

Traffic data is one of the most important metrics that brands look for in your proposals, so we very much encourage bloggers to follow the steps in this tutorial so your proposals are given the very best chance of being hired!

How to set up the Google Site Kit WordPress Plugin

Google Site Kit is a free and open-source plugin that helps connect your WordPress site to Google products like Analytics, AdSense, and Search Console. By using this plugin, you can get insights into how people find and use your website. In this article, we’ll show you how to set up the Google Site Kit plugin on your WordPress site.

Step 1: Adding the plugin to your blog and activating it

To get started, you’ll need to install and activate the Google Site Kit plugin. You can do this by going to the plugins page of your WordPress site and searching for “Google Site Kit.” Once you’ve found the plugin, click “Install” and then “Activate.”

Step 2: Connecting the plugin to Google

Once the plugin is activated, you’ll need to connect it to your Google account. To do this, go to the Settings page and click on the “Connect to Google” button. This will take you to a page where you can sign in with your Google account. After you’ve signed in, you’ll be asked to give the plugin permission to access some information from your account. Once you’ve given it permission, you’ll be redirected back to your WordPress site.

Help! I don’t have a Google account

If you don’t already have a Google account, this plugin will help you set one up – simple!

Step 3: Configuring the plugin settings

After you’ve connected the plugin to your Google account, you can configure its settings so that you are collecting the most important stats for you. Equally, if you leave the settings as they are when you activate the plugin, you’ll still benefit from the default settings.

To do this, go to the Settings page and click on the ‘Configure Plugin’ button. On the next page, you’ll see a list of all the available settings for the plugin.

Set what data you want to know from Analytics

The first setting is for choosing which data from Google Analytics should be displayed on your website. For example, you can choose to display information about pageviews, unique visitors, bounce rate, etc.

Set what data you want to know from AdSense

The second setting is for choosing which data from Google AdSense should be displayed on your website. For example, you can choose to display information about impressions, clicks, earnings, etc.

Set what data you want to know from Search Console

The third setting is for choosing which data from Google Search Console should be displayed on your website. For example, you can choose to display information about popular keywords, top pages, etc.

Once you’ve chosen which data you want to display on your website, scroll down and click on the “Save Changes” button at the bottom of the page.

Step 4: Check if everything is working properly

After you’ve configured all the settings, it’s a good idea to check if everything is working properly. To do this, go to the Dashboard page of your WordPress site and scroll down until you see the ‘Google Site Kit’ section. In this section, you should see all of the data that you selected in the settings displayed on your website.

If everything looks good, then congratulations! You’ve successfully set up the Google Site Kit plugin on your WordPress site.

Show me the data!

The Google Site Kit Plugin is a valuable tool for any WordPress blogger who wants an easy way to collect and view their website data. Not only does it make it easy for you to access your data, but it also provides valuable insights into how your site is performing. Remember, as soon as you’ve got your blog set up on Google Analytics, you can then connect it to Get Blogged so your traffic metrics are pulled through on your pitches. So, if you haven’t already installed the plugin, we highly recommend doing so.

The post How to install the Google Site Kit WordPress Plugin to view your blog stats in your Dashboard appeared first on Get Blogged .

One of the best ways to get your content seen by more people is to share it on social media. Here are 5 reasons why sharing your blog content on social media can be beneficial:

1. Social media can be a great way to increase web traffic to your site

Sharing your content on social media helps it reach a larger audience, who may not have found it otherwise. When you post links to your website on social media, you are essentially giving your website free advertising. This can lead to more people clicking on your links and visiting your site. In addition, if you have interesting and engaging content on your social media pages, people will be more likely to share it with their friends, which can also lead to more web traffic.

2. Improve your blog’s authority

When you post content from your website on social media, you are essentially giving your website a “backlink”. A backlink is when another website links to your website. This is important because it helps to improve your website’s authority. The more backlinks you have, the more authoritative your website will be considered by search engines like Google. Additionally, when you post content on social media, you are also increasing the chances that people will see your content and visit your website. This can help to increase traffic to your website, which can also improve your website’s authority.

3. Social media can also help you connect with potential customers and clients

By building a presence on social media, you can connect with potential customers and clients who may be interested in what you have to offer. You can also use social media to build relationships with these individuals, which can lead to them becoming loyal customers or clients.

4. More opportunities for backlinks

Backlinks are links from other websites to yours, and they are a key factor in how search engines rank websites. The more backlinks you have, the higher your website will rank in search results. When you post links to your website on social media, you are giving other websites the opportunity to link back to yours, which can help to increase your backlink count and improve your search engine rankings. Also, Google looks at how many people are sharing your content on social media to determine its rank in search results.

5. Sharing your blog content on social media creates a greater potential to go viral

In today’s digital age, social media is more important than ever for promoting your content. By sharing your blog posts on platforms like Pinterest, Twitter and Facebook, you increase the likelihood that other people will see and share your work. And the more people who see and share your content, the greater the potential for it to go viral. Of course, creating viral content is not easy. But if you want to give your blog the best possible chance of success, then sharing your content on social media is a must.

Start sharing!

There are many benefits to sharing web content on social media, including increased visibility and traffic. When users share your content on social media, it amplifies your reach and exposes your site to new audiences. This can lead to more clicks and higher search engine rankings. In addition, social media sharing can help build backlinks to your site, which also improves SEO. Ultimately, by sharing your content on social media, you can reach more people, build brand awareness, and improve your site’s SEO.

The more you share your blog content, the more opportunities you have to reach new readers and potential customers. Not only will this help you grow your audience, but it also helps to increase brand awareness and credibility. By sharing your blog content on social media, you’re putting yourself one step closer to reaching your goals. What are you waiting for? Start sharing today!

The post 5 reasons to share your blog content on social media appeared first on Get Blogged .

We understand that putting together a pitch for a job can be a little daunting so we’ve put together this pitching masterclass post to help you craft eye-catching proposals which brands just simply can’t ignore. 

Perfect Your Profile

First things first, one of the most essential elements of your account is your profile. It represents you and your blog and helps a brand can get to know you and decide if you are suitable for their collaboration. We have a fantastic, comprehensive guide to perfecting your blogger profile which is a must-read for anyone wanting to attract more hires. Brands can see stats from your profile on your pitches so it is really key to make sure nothing is missing. 

Top Tip: A common mistake is to add social channels to a profile but forget to associate them to a website which means that when you submit a proposal it says you have 0 social followers. It really is worthwhile checking to make sure your social accounts are connected to your website on your profile. See our guide to adding your social channels and associating them to your site here. 

Picking a title

Don’t overthink it. A short, snappy title is the best choice. Shout out why you’d be great for this assignment, or why you stand out in a few words. Think of it as an opener to the rest of your fantastic proposal. 

Introduce yourself

Tell the brand a bit about you, so they can get to know the person behind the blog. Tell them why you love your niche of blogging, how long you’ve been blogging and why you started blogging. Share some blogging highlights – have you won any awards or placed in a top 100 list? Stand out from the crowd by showing the brand your personality and that you are more than just an avatar. 

Why this assignment?

Let the brand know why you’re the perfect match for that particular assignment. It is worth taking a few minutes to research the brand and get to know their field. Be enthusiastic! Why did this opportunity catch your eye? Do you have prior experience or expertise with the subject matter? Have you written about the topic before?  Why would you be a good fit to work with them? 

Brands love it when you share a personal story or experience, or you mention a piece of research in the subject area that you think your readers would love to hear about. Pointing out that you are knowledgeable about their sector or product will make you stand out against other proposals from people who may not have the same experience as you. 

Include previous examples

On top of telling the brand why you would be perfect for the assignment based on your previous experiences, be sure to back this up with examples of previous collaborations or posts on relevant topics. This gives the brand a chance to see the quality of your work as well as your knowledge on the topic. This is particularly useful if the assignment is for a link insert. 

Include metrics

Each brand looks for different metrics, so it’s a good idea to include as many as you can in your pitch. Most brands will have a metric in mind, such as domain authority, domain rating, trust flow or spam score – to name only a few. Brands will usually mention what metrics they are looking for in their brief, so be sure to include those in your pitch. It’s also important to include your social following alongside your blog metrics as some brands take this into consideration when choosing hires. 

Tell them your content ideas

Detail how you plan on tackling the assignment and how you’d bring it to life. What angle will you take? Be specific in what you can offer and show understanding of the brief so the brand will be reassured that you really know what they are looking for. Include the title of the post you’d write, as well as some brief bullet points explaining the points you’d cover in your post. 

To template or not to template?

It may be tempting to copy and paste the same generic pitch for all the assignments you are interested in because it’s quick and easy. Although this may be an efficient way to submit proposals, most templated pitches that we see are not particularly relevant, interesting or engaging because they lack specifics. 

There are definitely sections that can be copied and pasted, for example, information about you and background information about your blog can be kept the same, and most metrics will remain roughly the same over time. However, adding information about why you are a good fit for the specific assignment and including how you plan to approach the task is really key and should be bespoke to each pitch. 

Help us to help you!

You might not realise that the Get Blogged team works really hard behind the scenes to promote you and your pitches to our brands. We love seeing a detailed, tailor-made pitch that includes lots of great information about you, your blog and your approach to the assignment. It really helps us to craft our recommendations when we’re putting you forward to the brands. Please help us help you by providing us with a detail-packed, bespoke pitch! If we love seeing these details then brands are bound to, also!

The post Pitching Masterclass for Bloggers appeared first on Get Blogged .

The Get Blogged Marketplace allows you to pitch your services and your fee. But, pitching can be tough, can’t it?

We’ve put together the Ultimate Pitching Guide for you to use whenever you need to.

Some of our favorite bloggers and brands have submitted their top pitching tips and my own team has given some insight into why they’ll pick your proposal over any else!

Here’s Ruth, our Marketing Manager’s Advice…

• Let us know why you’re passionate about that particular assignment!
• Include a link to a previous post you’ve written on a similar topic, or just let us know why this opportunity caught your eye and you feel like it’s perfect for you.
• We love to see your enthusiasm for the subject shine through
• Show us how you’d tackle the assignment and how you’d bring it to life.

Start Pitching NOW!

Michelle from Coconut Odyssey Says…

• Be upfront straight away, i.e. are you happy to receive a gifted product to review, or do you want it to be a paid collaboration and not just paid in kind?
• Hook brands in the first sentence & the subject line!
• Research is key! I can spend a whole day researching a brand before I even send over my pitch. Research them on LinkedIn, on their own website, and see who else is working with them before you do anything!
• Tell them who you are and why they need to keep reading the rest of your pitch. I explain straight away that I specialize in scuba diving and wildlife to hook them.
• Sadly some brands still think content creators are just looking for freebies so make sure you tell them what you can offer in return

Read Coconut Odyssey Here!

Here are Emma’s Pitching Tips…

• Introduce yourself, a bit about you, why you love your niche of blogging, and how long you’ve been blogging for.
• Explain your blog post idea for the job you are applying for – what sort of blog post would resonate with your readers? What angle would you take on the task at hand?
• Link a previous similar blog post you have written.
• Tell us your stats – do you also always share on your Twitter account with X amount of followers? Let us know a little bit more about your numbers.
• Make your own template for this so you can just edit it per job and topic rather than re-write it each time.
• Just be yourself and let us know about your blog. You’re here for a reason already – you’re bloody good at what you do and we’re always excited to work with you!

Visit The Marketplace

Jo from Girl Eats World Blog Gives Her Advice…

• Cut to the chase: PR companies and brand marketing teams are busy. Let them know in a brief, friendly introduction who you are, what you do, and why you would be a good fit to work with them. Back this up with a summary of your blog/social stats.
• Provide options: Being vague adds workload to the person you are contacting.
• It’s great to add instant value by showing options for how you could work together. This could be packages for what you include within your services for blog or Instagram promotion.
• I think it’s handy to offer an indication of price as well to avoid assumptions on either side.
• Be enthusiastic: I dislike the notion that bloggers should sit back and quietly wait to be approached for opportunities. That isn’t how business works and the squeaky wheel gets the grease. However your credibility relies on picking brands that fit with your niche and values, so ensure that whoever you’re approaching it is done with true passion. You should know about the brand and be enthusiastic about what they do.

Find Jo’s Blog Here!

Advice From Our Brands…

• Be sure to include the title of the post you’d write, as well as some brief bullet points explaining the points you’d cover in your post.
• We love it when you share a personal story or experience, or you mention a piece of research in the subject area that you think your readers would love to hear about.
• When using the Marketplace, make sure you let (us) the brand know exactly what you can offer them, in terms of specific deliverables. ‘I can help you with this campaign’, for example, is a little vague. But ‘I can write a 500-word review of your product on my blog, and create a grid post on Instagram featuring custom photography for £xx’ lets them see exactly what you have to offer and what a partnership would look like in practical terms.

• The main thing I look for in a pitch is the content idea.
• Site metrics are important, and will largely qualify or disqualify the blog from the off, but for someone to really be in the running, they have to show they have understood the brief and offer up a great content idea that would suit the campaign.
• A pitch doesn’t have to be long and cover all the metrics every time, but to really show your buy-in and understanding of the brief is important for the hiring manager.

Make the most of our pitching feature – it could be your one-way ticket to blogging success!

What are your best pitching tips?

Which of these tips will you take away and put into practice?

Start pitching NOW by visiting the Get Blogged Marketplace!

The post The Ultimate Pitching Guide! appeared first on Get Blogged .