This guide breaks it down for you, showing how different brands (from luxury to everyday products) can join in. You’ll get simple, practical ideas for working with creators and making a real impact with your campaigns. Best of all, you don’t need a huge budget or advanced skills to get started!

Table of Contents

• Key July Awareness Days
  • Month-Long Observances
  • Week-Long Observances
  • Key Awareness Days
• Why Use Awareness Days in Marketing?
• Easy Campaign Ideas for Beginner Marketers
  • Campaign Ideas for Disability Pride Month
  • Campaign Ideas for Plastic-Free July
  • Campaign Ideas for Thank You Day
  • Campaign Ideas for Clean Beaches Week
• How to Work with Influencers
• Final Tips for July Campaigns

Key July Awareness Days

Here are some of the key dates in July that you can use to inspire your campaigns. Pick one that suits your brand and audience!

Month-Long Observances

• Disability Pride Month
• Plastic-Free July (UK)
• National Picnic Month (UK)
• Good Care Month (UK)
• National Park and Recreation Month (USA)
• UV Safety Month (USA)

Week-Long Observances

• July 1 – 7: Clean Beaches Week (UK)
• July 1 – 7: Create Week (UK)
• July 24 – August 6: National Marine Week (UK)

Key Awareness Days

• July 2: Thank You Day (UK)
• July 4: Independence Day (USA)
• July 6: International Kissing Day (International)
• July 7: World Chocolate Day (International)
• July 7 – 13: Great British Pea Week (UK)
• July 10: Don’t Step on a Bee Day (UK)
• July 11: World Population Day (International)
• July 17: World Emoji Day (International)
• July 30: International Friendship Day (International)

These are just a few examples. There’s sure to be a day that aligns with your brand’s message or product, whether you’re promoting eco-friendly items, celebrating kindness, or tapping into trends like emojis.

Why Use Awareness Days in Marketing?

For newbie marketers, awareness days can make campaign planning much easier. They give you a built-in theme to connect with your audience in a way that feels natural and timely.

Here’s why they work so well:

• Relevance: These days are already on people’s minds, so your content feels topical.
• Engagement: They give your audience a reason to interact with your posts. For example, you can ask followers to share their favourite summer picnic memories or tips for reducing plastic waste.
• Simplicity: Once you choose the right awareness day, it’s easy to build your campaign around it without starting from scratch.

Easy Campaign Ideas for Beginner Marketers

Campaign Ideas for Disability Pride Month

July is Disability Pride Month, which is a great opportunity to highlight inclusivity. Working with creators from the disability community can show your commitment to accessibility and help foster a positive image for your brand.

Example Campaign:

• Partner with an influencer who uses adaptive tools or technology that relates to your product. Ask them to share how your brand has made life easier or more accessible for them.
• Simple content, like an Instagram Reel or blog post, can speak volumes when the message is authentic and personal.

This type of campaign not only shows your support but also creates trust and connection with your audience.

Campaign Ideas for Plastic-Free July

Consumers are increasingly careful about the environment, and Plastic-Free July is the perfect time to connect with their values.

Example Campaigns:

1. Host a Challenge: Encourage your audience to ditch single-use plastics for a week. Share daily tips on social media, like bringing reusable bags or skipping plastic straws. Work with eco-friendly influencers to promote the challenge and provide prizes for the best participant photos.
2. Highlight Your Green Credentials: If your brand makes sustainable products, ask influencers to demonstrate them in use. For instance, a blogger could show how your reusable water bottles or biodegradable packaging fits their eco-conscious lifestyle.

These campaigns are easy to set up and show your business cares about making a positive impact.

Campaign Ideas for Thank You Day

Thank You Day is all about expressing gratitude, and it’s an ideal theme for marketing.

Example Campaigns:

• Gratitude Giveaway: Partner with bloggers or influencers to host a giveaway where followers share stories of someone they’re grateful for. Pick a winner to send a special gift (e.g., flowers or a gift card) as a “thank you” to their chosen person.
• Spotlight Heroes: Use your platform to share stories of people making a difference, like hard-working teachers or frontline workers. Partner with creators to tell these stories, and offer a discount or product as a gesture of appreciation.

This kind of campaign creates emotional engagement and gives your audience a reason to connect with your brand.

Campaign Ideas for Clean Beaches Week

Clean Beaches Week is a chance to focus on our ocean and coastal areas. This theme works well for eco-conscious brands or anyone in fashion, food, or travel.

Example Campaigns:

• Host a Beach Clean-Up: Invite influencers, customers, and local volunteers to help clean a beach. Document the effort with images and videos to spread the word.
• Sustainable Fashion Lookbook: Get fashion influencers to share beach-friendly outfits using sustainable brands or recycled clothing. Include eco-friendly accessories, like reusable water bottles or sunscreen in recyclable containers.

These ideas are straightforward to implement and make a noticeable impact while promoting your brand.

How to Work with Influencers

If you’re new to working with creators, here are some practical tips to get started:

1. Choose the Right Influencers: Look for creators who share values similar to your brand. For eco-campaigns, find influencers who already promote sustainability.
2. Start Small: You don’t need to spend big on celebrity influencers. Micro-influencers (with smaller, highly-engaged audiences) can offer great value and authenticity.
3. Be Clear About Expectations: When reaching out, explain exactly what you want them to create, whether it’s an Instagram post, Reel, or blog.
4. Offer Free Product or Compensation: Sending free samples or paying for a content creator’s time helps establish a professional and respectful relationship.

Remember, keep communication simple and ensure both sides are clear about the goals and timeline for the campaign.

Final Tips for July Campaigns

July’s awareness days provide a useful starting point for planning fun, creative, and engaging campaigns. Here’s a quick list of final tips for success:

• Take time to understand your audience and choose awareness days they’ll relate to.
• Keep your message clear and simple. Don’t overcomplicate your campaign.
• Use visuals like photos, videos, or simple graphics to make your content more engaging.
• Reflect your brand’s values, whether it’s inclusivity, sustainability, or something else.

Blogger and influencer marketing doesn’t have to be overwhelming. With these ideas, you can create campaigns that connect with people and make your brand memorable.

Want help running your next campaign?

Platforms like Get Blogged make it easy to partner with influencers. You can list campaigns for free and work with creators who are perfect for your brand, starting from just £26. It’s a great way to amplify your voice without breaking the bank.

The post July Awareness Days 2025: Simple Blogger Campaign Ideas for Marketers appeared first on Get Blogged .

Not sure where to start? This guide is your go-to resource for leveraging June’s calendar to align your brand with impactful moments. From celebrating Pride Month to honouring Father’s Day, these campaign ideas will inspire you to collaborate with bloggers and influencers and take your content to a whole new level.

Why June Matters for Your Brand

June is a prime opportunity to showcase your brand’s personality and values. The themes of joy, inclusivity, and sustainability dominate this month, making it the perfect time to connect deeply with your audience. With awareness days ranging from World Environment Day to National Picnic Week, brands across industries can tie their messages to meaningful causes.

Best of all, influencer marketing amplifies this impact. By partnering with bloggers, your brand can reach wider audiences, generate genuine engagement, and bring fresh ideas to life. And with Get Blogged, finding the right collaborators has never been easier. Campaigns are free to list, and the platform matches brands with bloggers perfectly suited to their vision.

Awareness Days in June (UK and USA)

Here’s a compiled list of awareness days in the UK and USA for June, offering endless inspiration for your campaigns:

UK Awareness Days

• June 1–30: National Smile Month
• June 1: World Milk Day
• June 1: Global Day of Parents
• June 2: National Fish & Chips Day
• June 2–5: The Big Jubilee Lunch
• June 5: Thank You Day
• June 5: World Environment Day
• June 6–12: National Bike Week
• June 8: World Oceans Day
• June 8: National Best Friends Day
• June 11–19: March for Men
• June 12–18: Loneliness Awareness Week
• June 15: National Beer Day
• June 16: World Refill Day
• June 16: Clean Air Day
• June 18–26: National Picnic Week
• June 18–26: English Wine Week
• June 21: World Music Day
• June 21: National Ice Cube Day
• June 23: National Writing Day
• June 24: Bring Your Dog to Work Day
• June 26–30: World Wellbeing Week
• June 27: National Bingo Day

USA Awareness Days

• June 1: Say Something Nice Day
• June 1: World Milk Day
• June 4: National Cheese Day
• June 8: Best Friends Day
• June 14: Flag Day
• June 15: Nature Photography Day
• June 18: International Picnic Day
• June 18: Father’s Day
• June 21: First Day of Summer
• June 21: World Music Day
• June 23: National Hydration Day
• June 24: Swim a Lap Day
• June 27: National Sunglasses Day

These awareness days can serve as the foundation for diverse campaign themes that tie your brand messaging to widely celebrated events.

Creative June Campaign Ideas

Here’s how to align your brand with June’s events and create campaigns that drive results.

Food and Beverage Brands

National Picnic Week (June 18–26)
Encourage families to enjoy the great outdoors by collaborating with bloggers to create picnic-themed Instagram reels or blog posts. Use your food products to inspire ultimate picnic spreads and share recipes for easy-to-pack treats.

World Environment Day (June 5)
Promote sustainable living by partnering with green lifestyle bloggers. Share tips on reducing food waste, highlight eco-friendly packaging, or showcase products that align with a greener lifestyle.

Father’s Day (June 18)
Launch a Father’s Day campaign featuring classic BBQ sets, craft beers, or artisan snacks. Collaborate with influencers to post recipes or create heartwarming stories about cooking with their dads using your products.

Fashion and Beauty Brands

Pride Month (June 1–30)
Celebrate inclusivity by working with LGBTQ+ bloggers to style rainbow-themed outfits or makeup tutorials. By sharing their authentic stories, you’ll align your brand with purpose.

World Environment Day (June 5)
Go green by highlighting sustainable collections or items made from organic materials. Blogger collaborations could involve styling ethical outfits or discussing the environmental impact of fast fashion.

National Best Friends Day (June 8)
Leverage friendships with a campaign featuring your top-selling accessories or apparel. Ask bloggers to create friendship-inspired looks and share why the pieces make perfect gifts for their best friends.

Travel Brands

National Bike Week (June 6–12)
Tap into the eco-conscious travel trend by collaborating with explorers and travel bloggers. Encourage them to showcase bike-friendly destinations and share travel must-haves sponsored by your brand.

International Picnic Day (June 18)
A perfect day for travel brands to promote weekend getaways. Partner with bloggers to create content about travel-ready backpacks, camping gear, or summer holiday itineraries.

Father’s Day (June 18)
Travel offers make unforgettable Father’s Day gifts. Work with influencers to feature your brand in their “dad getaway” must-have lists, or run a giveaway offering a travel package as the prize.

Lifestyle Brands

World Wellbeing Week (June 26–30)
Focus on self-care by collaborating with wellness bloggers. Promote products like candles, planners, or yoga mats, and pair them with actionable tips for mental health and relaxation.

National Writing Day (June 23)
Celebrate the art of writing by engaging bloggers to share their journaling or blogging routines. This aligns perfectly with stationery brands, e-book platforms, and creativity-focused products.

Bring Your Dog to Work Day (June 24)
Have fun by encouraging pet owners to post their workplace pictures with furry companions. If you sell pet-friendly products, this is an excellent opportunity for collaboration.

Benefits of Using Get Blogged for Campaigns

With so many opportunities, strategic execution is key. Here’s why Get Blogged is the ideal partner for your June campaigns:

• Efficient Collaboration: Our platform makes it easy to connect with bloggers who align with your goals. With just a few clicks, you can list your campaign for free and browse creators ready to make your vision a reality.
• Affordable Options: Collaborations can start from as little as £26, making influencer collaborations accessible for businesses of any size.
• Creative Expertise: Partnering with bloggers allows you to amplify your voice with engaging, authentic content that speaks directly to your audience.

Practical Steps to Launch Your Campaign

1. Identify Key Themes: Choose awareness days that align with your brand values and goals.
2. Set Clear Goals: Decide what you want to achieve, whether it’s increased sales, brand awareness, or audience engagement.
3. Find the Right Influencers: Use Get Blogged to connect with creators who specialise in your niche.
4. Craft Compelling Content: Collaborate on campaigns that incorporate storytelling and your unique messaging.
5. Measure Results: Use analytics to track engagement, clicks, and conversions to determine the campaign’s success.

Start Collaborating

This June, don’t just watch opportunities pass by. Join the countless brands taking creativity to the next level with Get Blogged. From activating national awareness days to leveraging influential voices, now’s the time to make waves with standout content.

Whether you’re a fashion house, a food label, a travel agency, or a lifestyle brand, there’s something for everyone in June. Create campaigns that inspire, connect, and drive results with the help of bloggers who bring your vision to life.

List your campaign on Get Blogged today and unlock a world of creative possibilities!

The post Inspiration for Impactful June Blogger Campaigns appeared first on Get Blogged .

Here’s how you can make the most of May’s awareness days with an approachable, creative, and results-driven plan – and why content creators are your secret weapon this month.

Table of Contents

• Why Teaming Up with Content Creators Works
  • Here’s why you should work with Content Creators in May:
• Blogger Partnership Tips
• May 2025 Awareness Days to Inspire You
  • Weekly Events
  • Daily Highlights
  • Month-Long Observances
• How to Elevate Your Campaign Strategy
• Time to Get Started!

Why Teaming Up with Content Creators Works

Content creators are today’s storytellers. They know their audience inside out and have built trust that can’t be bought. When you collaborate with them, you’re borrowing their reach and tapping into a relationship they’ve nurtured with their followers. That means your campaign feels authentic, not salesy, making it far more likely to resonate.

Here’s why you should work with Content Creators in May:

• Broaden Your Reach: Creators bring fresh eyes to your brand by introducing you to their loyal followers.
• Boost Authentic Engagement: Their content feels genuine, leading to meaningful interactions instead of passive likes.
• Connect Personally: Influencers can translate your campaign into something fun and relatable that clicks with your target audience.

Blogger Partnership Tips

To get the most out of your partnerships this May, keep these steps in mind:

1. Pinpoint the Right Creators: Seek out influencers who share your brand values and have an audience that matches your target market. This way, your campaign feels like a natural fit.
2. Be Honest and Upfront: Share your goals, but also trust their perspective. Creators know how to tell stories that will land well with their followers.
3. Tap into Awareness Days: Align your marketing with a fitting awareness day to increase relevance and impact.

May 2025 Awareness Days to Inspire You

Here’s a rundown of May’s top awareness days and events for 2025. Pick the ones that align with your brand or cause, and start crafting campaigns that matter.

Weekly Events

• May 1–May 5: National Gardening Week (UK)
• May 1–May 7: Children’s Book Week (US), Deaf Awareness Week (UK), Maternity Mental Health Awareness Week (UK), Screen-Free Week (Global)
• May 6–May 12: Sun Awareness Week (UK)
• May 13–May 19: Mental Health Awareness Week (UK), National Vegetarian Week (UK)
• May 20–May 26: World Neurodiversity Celebration Week

Daily Highlights

• May 1: International Workers’ Day (Global)
• May 3: World Press Freedom Day (Global)
• May 4: Star Wars Day (International)
• May 5: Cinco de Mayo (US), International Day of the Midwife (Global)
• May 6: National Nurses Day (US)
• May 8: Victory in Europe (VE) Day (UK), World Red Cross and Red Crescent Day (Global)
• May 9: Europe Day (EU)
• May 10: World Lupus Day (Global)
• May 12: International Nurses Day (Global), Fibromyalgia Awareness Day
• May 14: Mother’s Day (US)
• May 16: International Day of Light (UNESCO)
• May 17: International Day Against Homophobia, Biphobia, and Transphobia (Global)
• May 20: World Bee Day (UN)
• May 21: World Meditation Day
• May 22: International Day for Biological Diversity (UN)
• May 23: World Turtle Day
• May 25: National Wine Day (US)
• May 27: National Fish & Chips Day (UK)
• May 29: National Biscuit Day (UK), International Day of UN Peacekeepers (UN)
• May 31: World No Tobacco Day (WHO)

Month-Long Observances

• Skin Cancer Awareness Month (Global)
• National Walking Month (UK)
• National Clean Air Month (US)
• National Pet Month (UK)
• Mental Health Month (US)
• Better Sleep Month (US)

How to Elevate Your Campaign Strategy

Want to stand out this month? Awareness days are about starting conversations. Whether it’s through heartfelt Instagram reels, relatable TikToks, or thoughtful blog posts, your campaigns should spark connection.

Inspirational ideas for May campaigns include:

• Partnering with a food influencer to share recipes on World Bee Day using bee-friendly ingredients.
• Teaming up with a fitness creator during National Walking Month to motivate followers with fitness challenges and walks.
• Collaborating with a mental health advocate to share tips and resources for Mental Health Awareness Week.

Time to Get Started!

May’s jam-packed calendar of awareness days is your golden chance to infuse creativity and purpose into your campaigns. With influencers and content creators as your allies, you’ll not only amplify your voice but make real connections with your audience.

Need help finding the perfect content creators? We’re here to match your brand with talented voices who can bring your vision to life. Why wait? Get ahead by planning now, and watch your May campaigns thrive!

Join Get Blogged and post your May campaign for free.

The post May Awareness Days: Inspiration For Influencer Marketing Campaigns appeared first on Get Blogged .

Every year, during this time of growth, there are dozens of official April Awareness Days meant to draw attention to different topics like equal rights, mental health and more.

As bloggers, marketers or creators on social media platforms – we can use these special events as an inspiration for our campaigns in order to drive engagement while shining a light on important (and some kind of silly – Pillow Fight Day, anyone?) causes!

Read on for insight into some April Awareness days that could help you craft your next successful blogger marketing campaign.

Why content creators are the perfect partners for your April marketing campaigns

With April comes lots of fun, commemorative holidays, and awareness days. What better way to take advantage of this than to partner with content creators to help you promote your marketing campaigns? Whether it’s bloggers and influencers or video and audio creators, these partners can help you reach a wide audience in an efficient manner.

Make sure your message resonates with them and their viewers for the most effective impact – consider the type of content these creators specialise in making and ensure that your marketing campaigns match their speciality. By doing so, you’ll be able to drum up excitement and spread awareness around each holiday or event, ultimately creating successful April marketing campaigns.

April Awareness Days – the perfect inspiration for blogger marketing campaigns

With hundreds of national awareness days in our calendar this year, you’re sure to find something that fits perfectly with your business or brand! This list of inspiring April Awareness Days is all you need as an excuse to boost your marketing strategy – take advantage of these special moments in the spotlight and connect them directly with meaningful action. Whether it’s creating focused content on social media, sharing engaging images on Instagram stories, or campaigning via email blasts – whatever works best for your particular audience!

A selection of April Awareness Days and Events 2025

April 1 – April 30: Stress Awareness Month (UK)
April 1 – April 30: Move More Month (US)
April 1 – April 30: Active for April (UK)
April 1 – May 1: National Pet Month (UK)
April 1: April Fool’s Day (UK)
April 2: National Peanut Butter and Jelly Day (US)
April 2: International Children’s Book Day (International)
April 2: Education and Sharing Day (US)
April 4: 404 Day (US)
April 4: Walk To Work Day (International)
April 5: International Pillow Fight Day (International)
April 5: The Grand National (UK)
April 6: Tartan Day (US)
April 7: World Health Day (International)
April 7 – April 13: Community Garden Week (UK)
April 10 – April 16: World Homeopathy Awareness Week (International)
April 12: National Grilled Cheese Sandwich Day (US)
April 18: Good Friday (International)
April 20: Easter Sunday (International)
April 21: National Tea Day (UK)
April 21 – April 25: National Stop Snoring Week (UK)
April 22: National Jelly Bean Day (US)
April 22: International Mother Earth Day (International)
April 23: Saint George’s Day (International)
April 23: National Asparagus Day (UK)
April 23: English Language Day (International)
April 23: World Book Night (International)
April 24: Take Our Daughters and Sons to Work Day (US)
April 25: National DNA Day (UK)
April 27: Drive It Day (UK)
April 27: Scream Day (UK)
April 28 – May 4: Allergy Awareness Week (UK)
April 28: World Day for Safety and Health at Work (International)
April 29: International Dance Day (International)
April 30: Stop Food Waste Day (International)
April 30: International Jazz Day (International)

This list has been double-checked for accuracy, and all events are listed in order of occurrence for April 2025.

How to Collaborate with Bloggers and Influencers on Awareness Days in April 2025

April is a special month that contains multiple awareness days, such as Stop Food Waste Day, International Dance Day, and National Tea Day! It’s the perfect time for brands and companies to collaborate with bloggers and influencers to promote their products and services while also raising awareness of important (and fun) causes. Here are a few fun and meaningful ways you can work with bloggers and influencers in April 2025.

Sponsor Contests or Giveaways in April

Contests or giveaways are a great way for brands to gain exposure by collaborating with bloggers or influencers. You provide the prizes, decide on the contest rules, and let creators do the rest! This will help create a buzz around your product or service while giving away something of value to the people participating in the giveaway.

What kinds of competitions could I run in conjunction with April Awareness Days?

International Pillow Fight Day – the perfect excuse for bed companies to promote their brand in a fun way

International Pillow Fight Day could be the perfect opportunity for a bed brand to launch an engaging and memorable competition. They could invite well-known blogger influencers and content creators to participate in their marketing campaign, encouraging them to document their pillow fight on social media in order to help raise awareness of the day. This would also provide an interesting topic for bloggers as they collaborate with each other in creative ways designed to showcase the brand’s products. Who wouldn’t want to see two or more bloggers vying against each other while they’re lounging around in stylish and comfortable beds? This fun yet effective campaign could provide massive exposure for the bed brand, all while showing off how great their beds look during International Pillow Fight Day!

International Children’s Book Day – the perfect opportunity for a publishing house to get more reach

International Children’s Book Day is a great opportunity for publishing companies to create a marketing campaign that will bring awareness to books amongst their blogger and influencer network. Aspiring creators could be challenged to share their book-writing skills with the world by taking part in competitions organised by the publishing company. Not only can these types of campaigns foster relationships with interesting bloggers and writers, they can also inspire influencers to contribute more meaningful content related to books correlated with the competition. The networking possibilities are limitless, and it provides a great chance for engaging content on all platforms connected to the publishing company.

Host an Online Event in April

Whether it’s a webinar, live stream panel discussion, or virtual workshop – hosting an online event is a great way to increase engagement between your brand/company, the influencer/blogger you’re working with, and potential customers who may be interested in your products/services. Events like these create more opportunities for collaboration between you and other industry professionals while raising awareness at the same time! Here are a few ideas for you to mull over:

What kinds of online events could I run in conjunction with April Awareness Days?

Stop Food Waste Day – an opportunity to create a buzz around an important topic and your food brand

A food brand could make the most of Stop Food Waste Day by running an online cooking demo event in partnership with bloggers and influencers. This could be a great hook for marketing their brand, as well as providing useful and inspiring educational content that encourages people to waste less food. Inviting food bloggers and creators to join and share their own delicious creations would be a fantastic way to bring this awareness day to life while celebrating the power of food in all its forms – from ingredients to delicious recipes, meal planning tips, savvy food budgeting and fun tricks for preserving leftovers.

International Dance Day – a brilliant opportunity for a fashion brand to increase reach on social media

As International Dance Day in April approaches, there is a great opportunity for fashion (and other) brands to increase their online presence while aligning themselves with the day celebrating the art of dancing. To maximise the impact of this awareness day, the brand could run an online dance workshop event with top influencers and bloggers in their sector. This event can be run on any popular platform and should include practical advice for those taking part to learn how to create their own content or showcase their favourite moves. This would be an ideal marketing campaign to start conversations related to International Dance Day and create more exposure around the brand itself. It’s a win-win situation!

It’s time to craft blogger campaigns around awareness days in April

April is right around the corner so now is the time to start planning how you will use this month as an opportunity to collaborate with bloggers or influencers on important awareness days! With these three ideas in mind, you’re sure to come up with creative ways to work together that will positively impact both your bottom line as well as those causes that matter most to you! So get started today – planning ahead will ensure that everything goes smoothly!

Need a spark of creativity? Contact us and we’ll be delighted to help you give your brand an injection of inspiration through perfectly crafted, personalised blogging campaigns. And the best part is – with our platform, it’s easy and affordable! Get started now by listing your campaign for free and find talented bloggers from as little as £26 + VAT.

Pin this for later…

The post April Inspiration For Blogger Marketing Campaigns appeared first on Get Blogged .

Discover the Truth About Link Insertions (and See How They Work for You!)

Link insertions, when done right, are a powerhouse SEO strategy. By partnering with bloggers to seamlessly place your website’s links into their existing, high-quality posts, you’ll not only channel traffic directly to your site but also enjoy the SEO boost that search engines love when you have dependable, high-authority backlinks.

Yet, despite their benefits, myths about link insertions can cause confusion or hesitation. That’s why we’re here to clear the air.

Here’s the truth behind the most common myths – and some actionable advice for making this strategy work effortlessly for your brand.

The Biggest Myths About Link Insertions

Myth 1: Link insertions are spammy and hurt SEO.

Fact: When partnering with credible bloggers and ensuring your links are relevant and blend organically into the content, link insertions are highly effective. Search engines reward quality and relevancy, and this strategy plays right into those rules.

Myth 2: It’s impossible to control where your link appears.

Fact: That’s where collaboration comes in! Platforms like Get Blogged connect you with handpicked bloggers who gladly follow your guidance for anchor text and link placement – even in their high-ranking posts.

Myth 3: Only new blog posts are valuable.

Fact: Think again! Adding links to established, evergreen content – especially posts that already rank well – has massive SEO benefits. These links tap into an audience that’s already engaging and searching for related content.

Myth 4: It’s too expensive to be worth it.

Fact: Think small but mighty! With Get Blogged, collaborations can start at just £26 (including platform fees). High-impact results are achievable at budget-friendly rates.

Myth 5: You need loads of links to get results.

Fact: Quality over quantity wins in SEO, every single time. A handful of strategic, well-executed links in the right places will do more for your authority and traffic than dozens of poorly placed ones.

Myth 6: It’s complicated to get started.

Fact: Not with Get Blogged! Our intuitive platform simplifies everything. From listing your campaign to managing blogger connections and placements, Get Blogged takes care of the details so you don’t have to.

We hope that busting these myths allows you to see how link insertions can be straightforward, cost-effective, and impactful when approached strategically.

Smart Tips for Your Next Link Insert Campaign

• Choose your anchor text wisely. They should make sense in context and clearly lead readers to valuable content on your site.
• Focus on prime placement. Links in the first few paragraphs or bold spots in the post naturally grab attention.
• Limit links per post. Keep it clean with no more than 1-3 links per 500 words to avoid overwhelming the reader.
• Prioritise relevant content. Blogs already ranking for similar keywords align seamlessly with your goals.

The best part? Link insertions are quick to set up and packed with potential. Done strategically, they’re a surefire way to boost your site’s authority, drive traffic, and elevate your search rankings.

Still Have Questions? We’ve Got You! Our friendly team is ready to tackle any lingering uncertainties and help you craft a winning campaign.

The post Everything You Need to Know About Link Insertions appeared first on Get Blogged .

These tried-and-tested strategies ensure you stretch your budget further while improving SEO, referral traffic, and audience reach.  

10 Collaboration Tips & Tricks for Success

1. Your campaign WILL attract talent

Our carefully enthusiastic community of bloggers often goes above and beyond what’s expected. No matter your budget, your campaigns will likely attract blogs with higher metrics than you anticipate. For example, if you set your campaign at a DA20+ requirement, there’s a very good chance you’ll collaborate with bloggers running DA30+ blogs. 

2. The power of micro-influencers

Micro-influencers may have a smaller follower count but boast engaged, loyal audiences. Partnering with several micro-influencers often outshines working with one big name, delivering high-impact results.

3. Evergreen content is gold

Ask bloggers to create timeless content that stays relevant for years. Evergreen posts consistently drive traffic, boost SEO, and ensure long-term value for your investment.  

4. Add a layer of interaction

Interactive elements like competitions, polls, quizzes, and infographics are highly effective. They increase engagement and keep readers glued to the page/post, building a stronger connection to your brand.  

5. Tap into email lists

Some bloggers have email newsletters packed with loyal subscribers. If their audience matches yours, having your brand featured in their newsletter can significantly broaden your reach.

6. Authentic stories build trust

Authenticity sells. Encourage bloggers to weave your product or service naturally into personal stories. When readers connect emotionally, they’re more likely to take that next step toward a purchase.  

7. Track and learn

Use tracking links, like UTM parameters, in the URLs you provide. This helps you measure performance, showing which collaborations drive the most traffic and conversions. Insights like these allow you to refine your approach for future campaigns.  

8. Repurpose. Repurpose. Repurpose

A single collaboration can generate content to last you weeks. Blog posts can become TikTok videos, short Reels, or even quotes for email marketing. Squeeze every drop out of great content.

9. Quality visuals = Big results

High-quality visuals matter. Collaborate with bloggers who shine in the photo or video department to make your product look irresistible. Great visuals grab attention, tell stories, and enhance the way your offering is perceived.  

10. Brainstorm together

Two heads are better than one! Working with bloggers on creative ideas not only gets them invested in the partnership but also leads to content that resonates better. After all, they know their audience best!  

It’s time to find your tribe!

The Get Blogged platform makes it easy for you to uncover partnerships that fit your needs. There are endless ways to collaborate creatively.  

If you have any questions or want to brainstorm ideas, we’re always here to help. Plus, the bloggers in our community are ready and excited to bring your campaigns to life.  

The post Blogger Collaboration Tips: 10 Game-Changing Ways to Maximise Your Budget & Results appeared first on Get Blogged .

Bloggers and influencers can help you launch new products and services, spread the word about your brand, help increase your sales and reach engaged audiences in your niche that you otherwise might not have connected with.

But, even though we know we can work with content creators, we realise that it’s hard to plan campaigns time after time, continually resonating with bloggers and their niche audiences. That’s where our expertise comes in handy – in fact, it’s what we love to do the most!

Here are 65 Popular Blogger Campaign Topics For January & February

Here we have brainstormed 65 popular new year topics that you could base your blogger campaigns around to spark some December/January campaign planning creativity.

As you drill down the list, see which topics trigger some inspiration and resonate with your plans and goals for 2024. We recommend picking a few key topics that match your brand well and then fleshing them out into more solid campaign ideas. Of course, if you get stuck, we’re always on hand to offer thoughts and advice!

1. New Year’s resolutions
2. Physical wellness 
3. Mental wellness
4. Meditation & mindfulness
5. Fitness
6. Supplements
7. Healthy eating
8. Detoxing
9. Tee-totalism
10. Veganism and vegetarianism
11. Body positivity
12. Beauty regime & skincare
13. Enhanced appearance (think teeth-whitening for example)
14. Diaries
15. Journals
16. Scrapbooking
17. Crafting
18. Calendars
19. Inspirational quotes
20. Goal setting
21. Values
22. Bucket list
23. Saving money
24. Finances
25. Spending less
26. January sales
27. Impulse buys
28. New wardrobe/style
29. New haircut/colour
30. Trends reflections
31. Trends to look forward to
32. New job
33. Work goals
34. Business goals
35. Start a business/side hustle
36. Side-hustle goals
37. Skill-up
38. Reading list
39. Earn more money
40. Decluttering
41. Decor refresh
42. Home improvement
43. Garden planning
44. Interior goals
45. Planting
46. Eco-friendly lifestyle
47. Sustainable hacks
48. Kindness
49. Charity
50. Fundraising
51. Dating
52. Valentine’s day
53. Galentine’s day
54. Divorce
55. Family planning
56. New baby
57. Engagement
58. Marriage
59. Wedding planning
60. Milestone birthday
61. Back to school/college/uni
62. Travel
63. Holidays
64. Reflections of the past year
65. Chinese New Year

5 ways to work with bloggers and influencers in January and February (and beyond)

January Sales Promotion

Commission bloggers to promote your January sales. They can create content that highlights the benefits of your products or services, share personal experiences using them, and provide their audience with unique insights. This could be in the form of a blog post reviewing your products, an Instagram post featuring your products, or a YouTube video demonstrating how to use them.

Special Coupon Codes

Distribute exclusive “January Savings” coupon codes to bloggers to share with their audiences. This creates an incentive for their followers to try out your products or services. The bloggers can incorporate these codes into their content in creative ways, such as through a New Year resolution-themed post or a “January Favourites” roundup.

Affiliate Army

Kick off the New Year by building a team of affiliate bloggers. They can help advertise your brand, drive engagement, and increase sales throughout the month. Provide them with resources like promotional materials and product information to make it easier for them to promote your brand.

Brand Ambassadors

Form a group of loyal brand ambassadors to promote your new offerings in the New Year. These could be bloggers who already love your brand and have a significant influence in their community. You can provide them with exclusive access to new products or special events, which they can share with their followers.

New Year Competition

Run a “New Year, New Beginnings” competition to create buzz around your products and services. Commission bloggers to promote the competition and gain entries. The competition could involve participants sharing their New Year resolutions or how they plan to use your products to improve their lives in the New Year.

Fresh Blogger Campaign Topics For January & February

So there you have it, some fresh campaign topics to spark some ideas for content creator marketing campaigns in January and February. As we mentioned before, if you get a creativity block and need a fresh perspective, get in touch and we’ll be glad to help.

Post a blogger or influencer campaign for free today.

The post 65 Blogger Campaign Topics For January & February 2025 appeared first on Get Blogged .

Why PayPal Pay in 3 is a Game-Changer For Your Blogger Marketing Campaigns

1. Even more affordable access to quality blogger collaborations

Collaborating with bloggers has never been more cost-efficient. By spreading the cost over three payments, you gain the flexibility to work with more bloggers or allocate your budget to longer-term campaigns, maximising your return on investment.

Even on smaller budgets, brands can still run high-quality influencer-driven campaigns that boost brand visibility, SEO rankings, and engagement.

2. Manage your cash flow with ease

We know that managing expenses, especially for small businesses, can be tricky. PayPal Pay in 3 helps you maintain control over your finances by allowing you to break down campaign costs into smaller chunks. Whether you’re launching a one-off campaign or planning a consistent blogger outreach strategy, this flexible option ensures you can invest efficiently while keeping your cash flow intact.

3. Fast and secure payment solution

PayPal Pay in 3 integrates seamlessly into the Get Blogged Marketplace, letting you quickly and securely set up your blogger collaborations. And because we’re all about transparency and risk-free transactions, your funds remain protected in escrow until each project is completed to your satisfaction.

4. Scale your reach without financial strain

With this payment option, brands of all sizes have the opportunity to scale up their collaborations. Whether you’re tapping into new markets or working with influencers across niches, PayPal Pay in 3 makes it possible to do more without the pressure of an upfront, lump-sum payment.

Ways to Use PayPal Pay in 3

PayPal Pay in 3 doesn’t just make payments more flexible; it also opens up creative ways for brands to fund their Get Blogged accounts and manage blogger collaborations efficiently. Here are some smart ways to utilise this new payment option to streamline your outreach efforts:

1. Fund your account in one go – for team accessibility

By topping up your Get Blogged account in a single transaction, your team can access the funds as needed, without the constant need to consult the financial controller. For example, you could replenish your account quarterly, using PayPal Pay in 3 to split the top-up into manageable, interest-free instalments.

This approach ensures your campaigns have the resources they need while simplifying internal approval processes.

2. Pay for bloggers from one campaign over 3 months

Running a focused blogger campaign? With PayPal Pay in 3, you can pay for all the bloggers involved in a specific campaign and spread the costs over three months. This flexibility lets you execute effective campaigns without the upfront financial strain – ideal for staying on budget while maximising your marketing impact.

3. Spread costs across multiple campaigns

Have a few campaigns running simultaneously? PayPal Pay in 3 allows you to pay for collaborations across various projects, breaking the cost into smaller, interest-free chunks. This method is particularly useful for brands managing multiple product launches or targeting varied audiences in short periods, ensuring consistent outreach without financial bottlenecks.

4. Budget for seasonal promotions

Seasonal campaigns often come with tight timelines and hefty expenses when multiple collaborations happen at once. By using PayPal Pay in 3, you can fund your account in advance or pay campaign expenses as they arise while still spreading the cost over several months.

This ensures that your holiday or seasonal promotions are fully funded without impacting your cash flow.

5. Maintain long-term campaign momentum

Whether you’re running an ongoing influencer strategy or nurturing relationships with high-performing bloggers, topping up your account periodically with PayPal Pay in 3 gives you the financial freedom to maintain momentum.

With funds readily accessible, you can focus on consistent results without worrying about approval delays or budget constraints.

6. Tap into emergencies or unexpected opportunities

Marketing opportunities can spring up unexpectedly. With PayPal Pay in 3, you can quickly fund your account and act on urgent promotional needs or last-minute collaborations while keeping your cash flow steady. This ensures you never miss an opportunity to amplify your brand’s reach when it matters most.

With these flexible options, PayPal Pay in 3 empowers brands to manage their budgets strategically while taking full advantage of the Get Blogged platform’s collaborative potential. Whether you’re planning ahead or acting fast, this feature has you covered!

FAQs for Brands Using PayPal Pay in 3 on Get Blogged Marketplace

1. How do I fund my account before hiring bloggers?

To fund your account before hiring bloggers, simply select the PayPal Pay in 3 option at checkout when topping up your account. This lets you spread the total cost of your deposit across three interest-free payments, ensuring your team has access to campaign funds without needing to consult the financial controller for every project.

2. What are the main benefits of using PayPal Pay in 3?

PayPal Pay in 3 offers flexible, interest-free payments, allowing you to manage your budget strategically. You can collaborate with more bloggers, run larger campaigns, and spread your investment across three months without upfront financial strain. It’s ideal for maintaining cash flow while scaling your outreach.

3. How does the PayPal Pay in 3 payment process work?

When you choose PayPal Pay in 3, your total amount is divided into three equal payments. The first payment is made at checkout, the second after 30 days, and the third after 60 days – all interest-free. This hassle-free setup lets you pay over time without incurring extra costs.

4. Can I use Pay in 3 for multiple campaigns simultaneously?

Yes! PayPal Pay in 3 allows you to fund multiple campaigns running at the same time. Whether you’re managing seasonal promotions or launching several product-focused campaigns, this option ensures you can spread payments without disrupting your financial planning.

5. Is there a minimum or maximum I can spend with PayPal Pay in 3?

The minimum and maximum spend varies based on PayPal’s terms for Pay in 3. Typically, it starts at £30 with an upper limit determined during checkout. Be sure to review your eligibility and spending limits within your PayPal account.

6. Can I top up my account quarterly or for a set period?

Absolutely! You can use PayPal Pay in 3 to fund your account every quarter or for specific timeframes. This works well if you want to provide your team with ongoing access to funds while spreading out costs over time.

7. What happens if I need to adjust my campaigns after funding my account?

Get Blogged offers the flexibility to manage your campaigns as needed. The funds in your account can be used across different campaigns, allowing for adjustments without needing to reprocess payments.

8. Are there any charges or interest applied to Pay in 3?

No, PayPal Pay in 3 is completely interest-free. There are no added charges, making this an affordable and transparent way to manage blogger collaborations.

9. Can I still use Pay in 3 if I’m a new Get Blogged user?

Yes, PayPal Pay in 3 is available to all Get Blogged users, whether you’re a new brand exploring blogger collaborations or an existing client scaling up your campaigns.

10. What if I have more questions about using Pay in 3?

If you have additional questions about using PayPal Pay in 3, the Get Blogged support team is ready to help. Contact us directly for guidance on setting up payments or managing your campaigns efficiently.

Start Collaborating With Bloggers Today

We believe that no brand should feel limited by upfront costs, and with PayPal Pay in 3, you don’t have to be. Whether it’s your first time collaborating with bloggers or you’re a seasoned pro looking to scale up, this payment flexibility gives you the freedom to invest in your brand where it matters most.

Head over to the Get Blogged Marketplace now to explore our blogger collaborations and take advantage of this exciting new payment option.

The post Flexible Payments, Big Results: Transform Your Blogger Marketing with PayPal Pay in 3 appeared first on Get Blogged .

Awareness Days & Events in December

While December may revolve around Christmas for many, there’s a wealth of other events and observances that brands can leverage for impactful campaigns. From month-long causes to quirky, one-day celebrations, here’s a comprehensive list of December events.

Monthly Observances

• Advent (December 1-24) – Share the joy of the countdown to Christmas through advent-themed campaigns. Work with bloggers to create gift guides or advent calendars featuring your products.
• Decembeard – Highlight your brand’s commitment to raising awareness for bowel cancer by partnering with bloggers on donation drives or ‘beard challenges.’
• Safe Toys and Gifts Month – Perfect for children’s brands; create content around choosing safe, age-appropriate toys this festive season.
• Universal Human Rights Month – Collaborate with ethical influencers who align with your brand’s values to promote inclusivity and human rights.

Weekly Observations

• National Hand Washing Awareness Week (December 1-7) – Ideal for health-related brands to focus on hygiene through educational posts and product promotions.

Daily Observances

• December 1: World AIDS Day – Share campaigns that raise awareness or support for HIV/AIDS prevention and treatment initiatives.
• December 2: International Day for the Abolition of Slavery – Partner with bloggers on content addressing modern forms of slavery or campaigns that promote ethical shopping.
• December 3: International Day of Persons with Disabilities – Collaborate with disability activists or bloggers to focus on inclusivity and accessibility in your brand.
• December 5: International Volunteers Day – Celebrate community and volunteering by spotlighting your charity collaborations or employee volunteering stories through bloggers.
• December 7: International Civil Aviation Day – Great for travel brands! Create campaigns around dream destinations or travel-related tips.
• December 10: Human Rights Day – Work with lifestyle and ethical influencers to celebrate equality and promote your brand’s ethical initiatives.
• December 12: Christmas Jumper Day (UK) – Perfect for light-hearted, festive content. Team up with bloggers to showcase fun jumper styling or charitable initiatives tied to the day.
• December 17: Wright Brothers Day – Ideal for aviation or innovation-focused campaigns; partner with tech or travel bloggers.
• December 21: Winter Solstice – Work with wellness bloggers on themes of reflection, self-care, or seasonal transitions.
• December 25: Christmas Day – The holiday centrepiece – focus on joyous, celebratory campaigns with influencers who resonate with your brand voice.
• December 26: Boxing Day (UK) – Team up with bloggers to push post-Christmas sales or highlight eco-friendly ways to handle surplus packaging and gifts.
• December 31: New Year’s Eve – Collaborate with bloggers to capture the sparkle of celebrations, from outfit inspiration to party-hosting tips.

By including these diverse and meaningful events in your campaigns, you can appeal to varied audiences while keeping your brand relevant and engaging all month long.

How to Find the Perfect Bloggers for Your Campaign

Finding the right bloggers to partner with doesn’t have to be a daunting task. With Get Blogged, you can streamline the process and unlock the potential of creative, impactful blogger collaborations. Here’s a step-by-step guide to get started:

Step 1: Sign Up for Free

Getting started with Get Blogged is super simple. Create your account on the platform – it’s completely free to sign up and start exploring the tools available.

Step 2: Create Your Campaign for Free

Once you’re registered, outline the details of your campaign. Share your goals, target audience, and any specific requirements. Whether you’re looking for bloggers in a specific niche (such as beauty) or with a certain level of experience, Get Blogged helps tailor your campaign perfectly.

Step 3: Receive Pitches from Bloggers

After posting your campaign, you’ll start receiving pitches from bloggers who align with your brief. Each pitch will include the blogger’s proposed approach, audience insights, and budget expectations, allowing you to make informed decisions.

Step 4: Hire Bloggers Safely Through Get Blogged

Get Blogged ensures a secure and seamless hiring process. You can browse and select the bloggers who are the best fit for your campaign, all within the platform. Payments and communications are managed safely, giving you peace of mind throughout the campaign.

Step 5: Collaborate and Launch

Once you’ve hired your bloggers, you’ll collaborate to bring your campaign to life. From content creation to posting schedules, the Get Blogged platform makes it easy to track progress and measure success.

By following these steps, you’ll connect with the ideal bloggers who can amplify your brand’s message while staying within your budget.

3 Blogger Campaign Ideas for December

1. Gift Guide Galore

December is the peak season for gift guides, and collaborating with bloggers is a surefire way to get your products in front of the right audience. Bloggers can create themed guides, such as “Top 15 Budget-Friendly Stocking Stuffers,” “Luxury Gifts for Mums,” or “Eco-Friendly Gift Ideas,” showcasing your products as must-haves for the season.

Pro Tip: Partner with niche bloggers who resonate with your brand, like sustainability influencers for eco-conscious products or family bloggers for kid-focused gifts.

2. 12 Days of Giveaways

Nothing captures the holiday spirit like giving back to your audience. Team up with bloggers to run a “12 Days of Giveaways” campaign, featuring a new product from your brand each day. This not only drives engagement but also creates buzz around your offerings.

Encourage bloggers to share personal reviews of your products to heighten audience trust. Add an interactive element like a social media challenge or Q&A to increase participation.

3. DIY Holiday Hacks

December campaigns don’t have to be all about buying. Encourage bloggers to highlight creative ways to use your products in the holiday season. Think tutorials on “DIY Christmas Ornaments with Craft Supplies from [Your Brand]” or “How to Create the Perfect Holiday Table Setting.”

Bloggers can take your products and showcase their versatility, fostering a sense of value while inspiring their readers. These types of campaigns can be especially effective for brands in home decor, crafts, or food.

December Shopping Traffic Trends

December traffic aligns closely with the holiday shopping frenzy. Make sure your campaigns are strategically timed to maximise visibility.

• Christmas Gift Buying Peaks
  Online shopping activity surges in early December as consumers hunt for the perfect gifts. Ensure your product collaborations are featured in gift guides and promotional content during this window.
• Last-Minute Shoppers
  Traffic spikes again closer to Christmas, with people scrambling for thoughtful last-minute presents. Bloggers can create content around “Quick Delivery Gift Ideas” or “Gifts You Can Print or E-Mail.”
• Post-Christmas Relaxation
  After the big day, consumer focus shifts toward New Year preparations, self-care, and winter indulgences. Launch campaigns that offer solutions for New Year’s goals or cosy products to combat the January blues.

Kickstart Your December Blogger Campaigns

With the holiday rush in full swing, December is packed with potential for impactful blogger collaborations. From festive gift guides to engaging giveaways to unique awareness day promotions, this is your chance to make your brand stand out while connecting with audiences in a meaningful way.

Need help finding bloggers to amplify your campaigns? Platforms like Get Blogged can connect you with a vibrant community of creators ready to shine a spotlight on your products. The festive season waits for no one – get started on your December campaigns today!

The post December Blogger Marketing Campaign Ideas For Brands appeared first on Get Blogged .

The benefits of running a competition with bloggers

By running a contest or giveaway, brands can increase awareness of their products or services while also generating buzz and excitement around their company. Additionally, competitions can help brands to build relationships with influencers and thought leaders in their industry.

Ultimately, running a competition is an effective way to reach new audiences, generate leads, and boost sales.

Why partner with bloggers to help grow your business?

In today’s social media-driven world, competition is fierce for attention among brands. Traditional advertising tactics are no longer as effective as they once were, and companies are constantly searching for new ways to reach their target audiences. One innovative approach that has been gaining popularity is partnering with bloggers and influencers.

In recent years, an increasing number of brands have turned to blogger competitions as a way to generate buzz and build interest around their products. When done correctly, these campaigns can be extremely successful, reaching a wide audience and driving significant traffic to a company’s website or social media accounts.

And because influencer marketing is still relatively new, it can be more cost-effective than other forms of marketing, making it an excellent return on investment. As online competition continues to increase, companies that are able to effectively reach their target audiences will be the ones that thrive.

Types of competitions that brands can run with bloggers

There are a few different types of competitions that brands can run with bloggers. The three main types are giveaways, contests and prize draws. All of these options can be effective in building engagement and partnering with bloggers so let’s explore…

Blogger giveaways: A win-win marketing tool

Blogger giveaways are a savvy marketing tool that expands your audience and boosts engagement. Unlike brand-hosted contests, these are run by bloggers or influencers, making them a trusted bridge to new followers. Entrants typically engage by following the brand or influencer on social media, subscribing to newsletters, or leaving comments.

The beauty of blogger giveaways lies in their dual benefits: they incentivise action, boost ROI, and amplify reach as participants often share the giveaway with their networks. For brands, it’s a chance to tap into the influencer’s audience; for bloggers, it’s a way to enhance engagement with fun, interactive content. It’s a simple yet effective strategy to grow and connect.

Giveaway ideas for brand-blogger collaborations

• Product bundle bonanza: Collaborate with a blogger to offer a bundle of your top-selling products. Entrants must follow both the brand and blogger on social media and tag friends in the comments to enter.
• Exclusive experience giveaway: Offer a unique experience related to your brand, such as a behind-the-scenes tour or a virtual workshop. Participants can enter by sharing a social media post about why they love your brand, tagging both the brand and the blogger.
• Personalised prize package: Create a giveaway where the winner receives a customised product package tailored to their preferences. Entry could involve completing a quick survey or quiz about their favourite products.
• Referral-based entry: Encourage entrants to share the giveaway with friends to earn additional entries, thereby increasing exposure. Partner with a blogger to maximise reach and engagement.
• Creative content challenge: Ask entrants to submit creative content, such as photos or videos using your products, for a chance to win a larger prize. The blogger can help judge entries and promote the contest.

Blogger contests

Blogger contests are dynamic challenges crafted by influencers, with brands providing enticing prizes for winners. These contests are excellent for boosting audience engagement and spotlighting your brand. Before launching, it’s crucial to align your contest objectives and prizes with your business goals.

Offering prizes that resonate with your products or services can attract fresh customers, enhance brand visibility, and increase ROI. Contests also encourage repeat visits, fostering customer loyalty. They’re perfect for generating leads and creating excitement around new products. With thoughtful planning, blogger contests can effectively connect you with your target audience and elevate your marketing strategy.

Blogger contest ideas

• For fashion brands: Encourage fashion bloggers to design their dream outfits using a specific colour palette or theme. Entries could be mood boards, sketches or styled photos. The winner receives a shopping spree with the brand’s latest collection.
• For food brands: Invite food bloggers to share their best homemade dish using a featured ingredient. Entries include recipes and photos. The prize could be a gourmet cooking class or a luxury kitchen gadget.
• For home brands: Ask homes and interior bloggers to showcase a room makeover using sustainable products. Entries can be before-and-after photos or videos. The prize could be a home decor package or a consultation with an interior designer.
• For travel brands: Encourage travel bloggers to capture their best travel moments or outdoor adventures. Entries should be stunning visual content. The winner receives travel gear or a gift card for a future adventure.
• For beauty brands: Call for beauty bloggers to share a unique skincare or makeup routine. Entries include video tutorials or photo guides. The prize could be a year’s supply of the brand’s products or a personal beauty consultation.

Case Study: Edinburgh Natural Skincare Co

Edinburgh Natural Skincare Co. effectively harnessed the power of bloggers and influencers via Get Blogged to spread the word about their skincare giveaway. By commissioning these online personalities to share the giveaway, they aimed to boost entries and brand awareness in an engaging way. Entrants were required to provide their email addresses, which not only drove participation but also expanded the company’s mailing list, which was the desired ROI for the campaign.

How to structure a blogger competition for the best results

Any good competition should be structured in a way that benefits both the participants and the host. A blogger competition is no different. In order to maximise your chances of success, there are a few key elements that you should keep in mind when planning your competition.

1. Set clear and achievable objectives

Setting clear and achievable objectives will help to ensure that your competition stays on track and that everyone involved knows what they are working towards.

2. Consider the rules carefully

The more clearly defined the rules are, the less likely it is that there will be any disputes later on.

3. The competition should be easy to enter

No one wants to waste their time filling out forms or jumping through hoops just for a chance to win.

4. Offer a great prize

The prize must be something that would appeal to the target audience. It doesn’t have to be of high value, so it could be a gift card, a product sample, or even a freebie that has the brand’s logo on it – if the brand is that popular!

5. Remember to promote your competition effectively

The more people are aware of it, the more likely you are to get high-quality entries. It’s always a good idea to partner with more than one blogger to help promote the contest. This will give it more reach and increase the chances of people taking notice.

By keeping these things in mind, brands can commission successful blogger competitions that will help them achieve their marketing goals.

Guidelines for choosing the right bloggers to participate in your competition

If you’re thinking of commissioning a blogger competition, there are a few things to keep in mind when choosing participants.

1. Make sure there is content relevancy

First, consider the topic of your competition and the type of content you’re looking for. Make sure the bloggers you select writes about topics that are relevant to your brand and that their style meshes well with your overall brand values.

2. Be sure of the blogger’s reach

It’s also important to consider their reach when selecting bloggers. Look for bloggers with an engaged following who are active on social media and who have a history of producing high-quality content.

3. Consider their tone of voice

Finally, be sure to read through each blogger’s previous work to get a sense of their writing style and to make sure they’re a good fit for your brand’s tone and voice.

By following these simple guidelines, you can ensure that you choose the right bloggers for your next competition.

Stuck for competition inspo? Check these big-brand examples out…

Some of the most successful blogger competitions have been run by Coca-Cola, L’Oreal, and Beats by Dre. In each case, the companies leveraged the reach and influence of popular bloggers to reach a large number of consumers. Let’s see what made their competition campaigns a success…

The Coca-Cola food blogger contest which generated a positive ROI

Coca-Cola, for example, ran a competition in which food bloggers were tasked with creating original recipes using Coke as an ingredient. The results were impressive: not only did the competition generate a great deal of buzz and excitement, but it also had a positive impact on sales.

L’Oreal challenged bloggers to transform their hair with their new line of hair care products – a success on multiple fronts

L’Oreal enlisted bloggers to test out its new line of hair products and share their results with their followers. L’Oreal’s decision to enlist bloggers to test out its new line of hair products was a smart move that paid off in both reach and ROI.

The results speak for themselves: L’Oreal’s challenge generated a ton of excitement and curiosity, driving people to seek out the brand’s products and try them for themselves. In terms of reach, the challenge also helped L’Oreal to connect with a wider audience than it would have otherwise. And finally, in terms of ROI, the challenge helped L’Oreal to establish itself as a brand that is willing to take risks and innovate. All in all, L’Oreal’s challenge was a success on multiple fronts.

The game-changing Beats by Dre video contest

When Beats by Dre launched its contest asking bloggers to create videos showing how they used the company’s headphones in their everyday lives, they had no idea what kind of response they would get. The results far exceeded their expectations, with over 1,000 videos submitted from all over the world.

The prize was also a big factor in the success of the contest, as it motivated bloggers to produce high-quality videos. Not only did the contest generate a great deal of excitement and goodwill among Beats’ customers, it also had a significant impact on the company’s bottom line.

The contest helped to increase brand awareness and reach, resulting in a significant return on investment. In short, it was a resounding success.

These campaigns were all highly successful in driving interest and traffic to their respective brands.

Ready to launch your competition?

As you can see, running competitions with bloggers can be a great way to not only increase brand awareness but also drive sales. If you’re looking for the perfect bloggers to help promote or run your next competition, look no further than Get Blogged. Our team of campaign experts will help you find the right bloggers for your specific needs and make sure your competition is a success. Ready to get started? Join free or log in and submit a competition campaign for free now – we’ll do the outreach for you!

The post How to reach new audiences with blogger competitions appeared first on Get Blogged .