With cult skincare products like their luxury hand cream bars and rejuvenating anti-ageing serums, it’s no wonder they’ve received over 4,500 rave reviews from their customers.

The team at The Edinburgh Natural Skincare Company are spreading the word about their products’ natural goodness. By partnering with bloggers, they’re driving more traffic to their website, expanding their mailing list, and boosting sales. It’s all about sharing the love and letting more people in on the secret to truly natural skincare. Here’s how they’re doing it…

The approach

To maximise the impact, The Edinburgh Natural Skincare Company team crafted a thoughtful strategy, keen on stretching their budget while appreciating the time bloggers invest in thoughtfully showcasing products. They created mutually beneficial collaborations by offering their skincare products as partial compensation, ensuring bloggers could authentically engage with and promote their offerings.

Choosing strategic placements, like securing features in popular Gift Guides, allowed them to shine on high-authority sites while being budget-friendly.

Strategy

Choosing bloggers wasn’t just about numbers; it was about finding partners whose content naturally vibed with ENSC’s core values – sustainability, skincare, self-care, and lifestyle. With the help of the Get Blogged platform, they sought out bloggers with a steady stream of traffic and solid domain metrics, ensuring the collaboration would reach the right audience.

To make sure their products fit like a glove, ENSC matched them to specific blog themes. For instance, their gardener’s solid hand cream bar was a hit on homes and gardens blogs, while the natural baby balm found its cosy spot on parenting blogs. This tailored approach not only respected the blogger’s expertise but also ensured that the brand’s message resonated perfectly with its audience.

Execution

With Get Blogged at their side, The Edinburgh Natural Skincare Company kicked off a seamless process, hiring 10 bloggers each week. This steady rhythm meant products were dispatched in weekly batches, ensuring a smooth flow of collaboration.

The Get Blogged platform kept a keen eye on bloggers’ communication and negotiations. Any necessary deadline extensions were handled with ease, ensuring everyone was on the same page. Despite the usual challenges of coordinating multiple collaborations, the process was efficient and well-organised with lots of great feedback flowing nicely.

Early results

The content about The Edinburgh Natural Skincare Company and their products has sparked a fantastic buzz, attracting new eyes and hearts to their brand. The excitement and positive feedback from these campaigns are palpable. The brand has tapped into diverse audiences, reaching skincare enthusiasts who are already singing praises about the natural goodness they offer.

The excitement surrounding their products is building a robust foundation for future success, giving ENSC a vibrant platform to continue sharing their passion for eco-friendly, handmade skincare.

Praise for ENSC

In the Reviews section of ENSC’s Get Blogged profile, the genuine voices of bloggers shine through, reflecting their positive experiences with The Edinburgh Natural Skincare Company. These collaborations have not only highlighted the brand’s exceptional products but also the warm and accommodating nature of the team.

One blogger shared, “Tommy is an absolute pleasure to work with! He’s super approachable, and accommodating and the Edinburgh Skincare products are lovely too. 10/10. Thank you ” This sentiment is echoed by another, who remarked, “Brilliant campaign, great instructions and fantastic to work with.“

The products themselves have also won hearts. One blogger described one of the products as “my favourite autumn companion,” while another praised the Ultra Rich Anti-Aging Face Cream, noting, “What really impressed me was how long the hydration lasted. My skin stayed soft and moisturized almost all day.”

Lastly, about the versatility and quality of the skincare range, “This is my holy grail for no make-up days.” These testimonials collectively illustrate not just the success of the campaign, but the genuine appreciation and enthusiasm for the ENSC products and team.

Here are some direct links to a few of the features:

Review: Hunter’s Aftershave Balm – Jekyll and Hyde Beard Balm from The Edinburgh Natural Skincare Company

Review: Super Scottish Porridge and Honey Cold Processed Soap – Your Autumn Skincare Essential

Review: Edinburgh Natural Skincare Company Ultra Rich Anti Ageing Face Cream

Ultra-Rich Anti-Aging Cream for Improved Skin Hydration and Radiance: Edinburgh Skincare Review

2024 Beauty Favourites: My Everyday Face

My Perimenopause Skincare Routine

FIVE things you need to know about Baby I Love You Solid Baby Balm

And be sure to check out Edinburgh Natural Skincare on Insta as they reshare the blogger’s content on their own platforms (with permission of course.)

Long-term collaborations

Sticking around for the long term means bloggers really get to know the brand and the products. This makes working together a breeze and leads to genuine, engaging content. Over time, these bloggers naturally become advocates for a brand, sharing their love for the products in a way that truly connects with their readers. It’s about building trust and creating a community that believes in what a brand does.

Final takeaways

The Edinburgh Natural Skincare Company’s recent campaign highlights the power of working closely with bloggers. By building meaningful, long-term collaborations, they not only sparked excitement and connected with new audiences but also set the stage for future success.

These partnerships are more than just promotional – they’re fostering genuine advocates, leading to authentic, engaging content that truly resonates.

Looking ahead, these strong relationships promise even greater opportunities, paving the way for the brand to shine even brighter in the market. The future is promising as they continue to strengthen these valuable connections.

Want this buzz for your own brand?

Interested in exploring these exciting opportunities for your brand? Join Get Blogged and launch your campaign for free, or reach out to us today to start your own collaboration success story. Whether you’re looking for guidance or ready to dive in, we’re here to help you partner with bloggers and influencers.

The post How Blogger Partnerships Boosted The Edinburgh Natural Skincare Company’s Growth appeared first on Get Blogged .

The company took the step to introduce active influencer marketing into their marketing strategy during 2021 and has seen incredible results ever since. Their high-quality products, seasonal campaigns, and willingness to adapt marketing strategies have led to great performance, ongoing successful campaigns, and genuine relationships with some of the UK’s top bloggers and influencers.

A new experience

The COVID pandemic and events of recent years have exponentially changed consumerism in the UK and this company recognised the need to adapt, change and try something new in its marketing strategy in order to grow its online presence.

They recognised the need to connect with their potential customers using the bloggers on the Get Blogged platform.

The platform has been able to deliver on that front, consistently:

An Increase In Brand Awareness and Engagement

One of their main marketing goals when coming on board the Get Blogged blogger outreach platform was to grow their brand awareness. We’re pleased to say that after connecting with over 100 bloggers they reported:

They were also keen to share their results with us:

The benefits of working with bloggers

Get Blogged advocates for the 18,000 bloggers on the platform that straddle many niches from lifestyle to crafting, business to parenting and lots more. We know how wonderful our bloggers are and how beneficial the right blogger/brand pairing can be for brand growth. This feeling is mutual for this company:

Highlights of using the blogger outreach platform

We strive to deliver the best possible results for all brands and bloggers using the platform. We are proud to be rated ‘Excellent’ on Trustpilot and enjoy working through feedback and pain points to continue to provide the best service we are known for.

When asked what kept bringing this company back to our platform, this was their feedback:

Reflections & Next Steps

It’s excellent to see that this company has continued to use the Get Blogged Marketplace in their ongoing marketing strategy. They plan to create further campaigns to promote new ranges, promotions and continue to grow their online presence.

We asked this brand why they return to the Get Blogged blogger outreach platform:

We can’t wait to help them grow in 2022! It’s been a pleasure working with them and we look forward to seeing even more success for them this year!

The post “Bloggers delivered on time with amazing results” for popular UK beauty brand appeared first on Get Blogged .

The company has ambitions to become the printing choice for businesses, events, and entrepreneurs all over the UK. Their high-quality, bespoke products have already helped them make a name for themselves, and have collaborated with large household brands.

Filling a gap in the marketing mix

At the start of 2021 they saw a gap in the market and a need to introduce influencer marketing into their marketing mix. With the help of Get Blogged, they have successfully connected with over 150 bloggers, who have helped to showcase their products, rave about their service and increase their online orders.

Growing an online presence with influencer marketing

With ongoing influencer and blogger collaborations, they have grown their online presence and their blogger collaborations are producing an increase in relevant organic traffic and brand recognition.

Using Get Blogged, they have executed multiple high-performing campaigns tailored to their budgets, seasonal needs, and overall marketing goals.

They have been able to create lasting relationships with some of the UK’s best bloggers and here’s what they had to say about their experience so far:

Brand Q & A

Here at Get Blogged, we strive to deliver the best possible service with our simple to use blogger outreach platform, and vast pool of bloggers. When chatting to this brand in particular, they shared some of their highlights:

This brand has been incredibly loyal, using Get Blogged for influencer marketing acquisition month on month. We wanted to know, what keeps them coming back for more?

We’re so pleased to have made it so easy for this brand to complete their blogger marketing campaigns successfully, with no stress and with the highest-quality results!

Reflections on using Get Blogged

The brand had a lot of positive feedback for us, including:

We absolutely love working with this brand and thank them for their wonderful feedback. We hope to continue building campaigns with them and see their business grow exponentially!

The post Blogger marketing influences hugely positive impact on business growth for a popular printing company appeared first on Get Blogged .

With the help of Get Blogged, the business set about to expand its audience and brand recognition with link insertions, sponsored blog posts, and social media promotion. 

The reason why blogger collaborations were an attractive avenue for this brand was because of the huge influence our bloggers have over the buying power of their audience. Our bloggers are well known in their industry by fellow influencers, brands, and consumers alike. Their audiences trust their advice and brand recommendations so much so that it can have a hugely positive effect on referral traffic, search engine rankings, and customer reviews. 

Whilst the event photography site had a strong portfolio of backlinks already, working closely with our bloggers strengthened the portfolio and gave refreshed authority to a challenged industry offering. 

A direct increase of enquiries and traffic to the contact page was noted almost immediately and business has continued to grow consistently as new campaigns execute. 

The post Traffic and enquiries increase for event photography business appeared first on Get Blogged .

Online dating, pre-COVID, was all about chatting online with the end goal of meeting face to face and building a relationship. When the pandemic hit and the luxury of meeting someone new was stopped, this entrepreneur pivoted his business.

The aim was to increase the brand recognition and awareness of some of his top dating site brands as well as increase his leads and conversions on specific location-based sites.

While working with Get Blogged, his entire portfolio saw vast collective increases in organic traffic within 60 days. What started as an acid test with one or two dating sites evolved into a successful influencer marketing campaign with over 50 online dating sites.

This brand has worked with us closely, briefing our account managers to create the most engaging dating and relationships content placements over the past year.

The results of this dedicated, and consistent blogging campaign have so far been hugely successful. Organic rankings for targetted keywords saw lucrative ROIs. On large dating site has outranked one of the most popular dating sites in the world, all with clever link building. 

Get Blogged content placement subscriptions have made it easy for this brand to connect with as many bloggers as they wanted – all in one place. Long-term connections and collaborations were created and successful content placements and social media promotions were established.

Get Blogged was vital to the success of these local dating sites. Without our huge blogger database, quick deadline turnarounds, and trust within our community, this brand would not have seen half of the success achieved.

The post Bloggers influence steady growth for a local and national dating company appeared first on Get Blogged .