If you’re new to marketing, working with awareness days can be a simple way to come up with creative ideas. These special dates give you ready-made themes to use in your campaigns, providing a meaningful way to connect with your audience. Whether you’re an experienced marketer or just getting started, July’s awareness days offer plenty of inspiration to make your brand more visible and engaging.

This guide breaks it down for you, showing how different brands (from luxury to everyday products) can join in. You’ll get simple, practical ideas for working with creators and making a real impact with your campaigns. Best of all, you don’t need a huge budget or advanced skills to get started!

Table of Contents

• Key July Awareness Days
  • Month-Long Observances
  • Week-Long Observances
  • Key Awareness Days
• Why Use Awareness Days in Marketing?
• Easy Campaign Ideas for Beginner Marketers
  • Campaign Ideas for Disability Pride Month
  • Campaign Ideas for Plastic-Free July
  • Campaign Ideas for Thank You Day
  • Campaign Ideas for Clean Beaches Week
• How to Work with Influencers
• Final Tips for July Campaigns

Key July Awareness Days

Here are some of the key dates in July that you can use to inspire your campaigns. Pick one that suits your brand and audience!

Month-Long Observances

• Disability Pride Month
• Plastic-Free July (UK)
• National Picnic Month (UK)
• Good Care Month (UK)
• National Park and Recreation Month (USA)
• UV Safety Month (USA)

Week-Long Observances

• July 1 – 7: Clean Beaches Week (UK)
• July 1 – 7: Create Week (UK)
• July 24 – August 6: National Marine Week (UK)

Key Awareness Days

• July 2: Thank You Day (UK)
• July 4: Independence Day (USA)
• July 6: International Kissing Day (International)
• July 7: World Chocolate Day (International)
• July 7 – 13: Great British Pea Week (UK)
• July 10: Don’t Step on a Bee Day (UK)
• July 11: World Population Day (International)
• July 17: World Emoji Day (International)
• July 30: International Friendship Day (International)

These are just a few examples. There’s sure to be a day that aligns with your brand’s message or product, whether you’re promoting eco-friendly items, celebrating kindness, or tapping into trends like emojis.

Why Use Awareness Days in Marketing?

For newbie marketers, awareness days can make campaign planning much easier. They give you a built-in theme to connect with your audience in a way that feels natural and timely.

Here’s why they work so well:

• Relevance: These days are already on people’s minds, so your content feels topical.
• Engagement: They give your audience a reason to interact with your posts. For example, you can ask followers to share their favourite summer picnic memories or tips for reducing plastic waste.
• Simplicity: Once you choose the right awareness day, it’s easy to build your campaign around it without starting from scratch.

Easy Campaign Ideas for Beginner Marketers

Campaign Ideas for Disability Pride Month

July is Disability Pride Month, which is a great opportunity to highlight inclusivity. Working with creators from the disability community can show your commitment to accessibility and help foster a positive image for your brand.

Example Campaign:

• Partner with an influencer who uses adaptive tools or technology that relates to your product. Ask them to share how your brand has made life easier or more accessible for them.
• Simple content, like an Instagram Reel or blog post, can speak volumes when the message is authentic and personal.

This type of campaign not only shows your support but also creates trust and connection with your audience.

Campaign Ideas for Plastic-Free July

Consumers are increasingly careful about the environment, and Plastic-Free July is the perfect time to connect with their values.

Example Campaigns:

1. Host a Challenge: Encourage your audience to ditch single-use plastics for a week. Share daily tips on social media, like bringing reusable bags or skipping plastic straws. Work with eco-friendly influencers to promote the challenge and provide prizes for the best participant photos.
2. Highlight Your Green Credentials: If your brand makes sustainable products, ask influencers to demonstrate them in use. For instance, a blogger could show how your reusable water bottles or biodegradable packaging fits their eco-conscious lifestyle.

These campaigns are easy to set up and show your business cares about making a positive impact.

Campaign Ideas for Thank You Day

Thank You Day is all about expressing gratitude, and it’s an ideal theme for marketing.

Example Campaigns:

• Gratitude Giveaway: Partner with bloggers or influencers to host a giveaway where followers share stories of someone they’re grateful for. Pick a winner to send a special gift (e.g., flowers or a gift card) as a “thank you” to their chosen person.
• Spotlight Heroes: Use your platform to share stories of people making a difference, like hard-working teachers or frontline workers. Partner with creators to tell these stories, and offer a discount or product as a gesture of appreciation.

This kind of campaign creates emotional engagement and gives your audience a reason to connect with your brand.

Campaign Ideas for Clean Beaches Week

Clean Beaches Week is a chance to focus on our ocean and coastal areas. This theme works well for eco-conscious brands or anyone in fashion, food, or travel.

Example Campaigns:

• Host a Beach Clean-Up: Invite influencers, customers, and local volunteers to help clean a beach. Document the effort with images and videos to spread the word.
• Sustainable Fashion Lookbook: Get fashion influencers to share beach-friendly outfits using sustainable brands or recycled clothing. Include eco-friendly accessories, like reusable water bottles or sunscreen in recyclable containers.

These ideas are straightforward to implement and make a noticeable impact while promoting your brand.

How to Work with Influencers

If you’re new to working with creators, here are some practical tips to get started:

1. Choose the Right Influencers: Look for creators who share values similar to your brand. For eco-campaigns, find influencers who already promote sustainability.
2. Start Small: You don’t need to spend big on celebrity influencers. Micro-influencers (with smaller, highly-engaged audiences) can offer great value and authenticity.
3. Be Clear About Expectations: When reaching out, explain exactly what you want them to create, whether it’s an Instagram post, Reel, or blog.
4. Offer Free Product or Compensation: Sending free samples or paying for a content creator’s time helps establish a professional and respectful relationship.

Remember, keep communication simple and ensure both sides are clear about the goals and timeline for the campaign.

Final Tips for July Campaigns

July’s awareness days provide a useful starting point for planning fun, creative, and engaging campaigns. Here’s a quick list of final tips for success:

• Take time to understand your audience and choose awareness days they’ll relate to.
• Keep your message clear and simple. Don’t overcomplicate your campaign.
• Use visuals like photos, videos, or simple graphics to make your content more engaging.
• Reflect your brand’s values, whether it’s inclusivity, sustainability, or something else.

Blogger and influencer marketing doesn’t have to be overwhelming. With these ideas, you can create campaigns that connect with people and make your brand memorable.

Want help running your next campaign?

Platforms like Get Blogged make it easy to partner with influencers. You can list campaigns for free and work with creators who are perfect for your brand, starting from just £26. It’s a great way to amplify your voice without breaking the bank.